NCT 127 Gets Technical in New Concept Trailer, ‘Who is STICKER’
K-Pop sensation NCT 127, a sub-unit of SM Entertainment’s boy band NCT, is gearing up for a comeback after their previous full album Neo Zone back in March of 2020. The South Korean boy band recently teased their fans with a comeback concept video on August 20th. It opens with the members going about their day as tech workers and enjoying their space in the office. Then the scene switches, taking on a darker tone as the boys play hacker by night.
With 23 members currently in NCT, the number of content fans receive is anything but scarce. Rounding off last year, the group promoted with all of their members to release albums Resonance Pt. 1 and Resonance Pt. 2 in October and November, respectively.
The sub-unit NCT 127 is a fixed unit consisting of 9 of these 23 members: Taeil, Johnny, Taeyong, Doyoung, Yuta, Jaehyun, Winwin, Jungwoo, Mark, and Haechan. Following their last full album release, they also dropped a Japanese EP Loveholic in February and collaborated with Amoeba Culture for a music video, “Save.”
Apart from this, many members have been participating in their own solo endeavors or breaking off into smaller groups for additional promotions. NCT 127 members Doyoung and Haechan recently participated in a collaboration project with Korean producer Ryan Jhun to release the funk-pop single, “Maniac.”
NCT 127 really took every narrative (getting their account hacked, frat boys, etc) and reclaimed them by making it into a whole concept – the ingenuity is just… wow. Kings of PR.— Azadeh Valanejad (@azaxdeh) August 20, 2021
쪼꼬미들 커엽. 음악많이 사랑해주세요 ^^
— Ryan S. Jhun (@ryanjhun) August 13, 2021
RYAN JHUN PROJECT : [MAXIS BY RYAN JHUN Pt. I]
⠀
NCT U X RYAN JHUN ‘Maniac’⠀
M/V ▶ https://t.co/xL3tF5C4kK
⠀#NCTU #라이언전 #RYANJHUN #Maniac#도영 #해찬 #DOYOUNG #HAECHAN #라이언전프로젝트 #RYANJHUN_PROJECT#KEEP_MUSIC_ALIVE pic.twitter.com/GLUjAOsq08
Nct 127 comeback I will be reacting to the MV when it drops but I won't be speaking. Just growling— gib #1 fan (@suruiqigf) August 20, 2021
Along with preparations for their upcoming album, NCT 127 has also been filming to release another edition of their variety series, NCT LIFE in Gapyeong. The show is a Seezn original reality show set to be released on August 30 and intent on showcasing a more playful side to the members.
The members will have opportunities to team up and battle against each other through high-level missions and games while engaging in psychological warfare missions, game parades, and riveting underwater battles.
[NCT LIFE in 가평] Main Teaser #NCT127 #NCT_LIFE
— NCT 127 (@NCTsmtown_127) August 16, 2021
👉🏻 https://t.co/VvBiqKiA5m#NCT127 #NCT#NCTLIFEin가평 #NCTLIFE
Although there’s no shortage of NCT content for superfans and casual fans alike, news of NCT 127’s long-awaited comeback has everyone on the edge of their seat. The teaser hints at a technology-inspired concept for the upcoming music video, perfectly aligning with NCT’s ‘Neo’ image.
The group has also been teasing potential concept images on their official Instagram and showing off their personal photography skills on their individual accounts. Recent posts range from informal photos of the members in their concept outfits and casual behind-the-scenes shots, all of which only serve to get fans more excited for the comeback. Check out the concept trailer, “Who is STICKER,” below!
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