Loewe X Studio Ghibli Release Dreamy New Collab
Luxury fashion brand LOEWE released its new collaboration with Studio Ghibli on January 7 with the all-time highest-grossing film in Japan, Spirited Away. Their first successful 2021 collaboration was with the film My Neighbour Totoro. Now, LOEWE rolls into 2022 with a dreamy and whimsical collection based on the animated film Spirited Away.
LOEWE’s new collection features various tops, accessories, shoes, bags, and dresses. Different characters including Chihiro, No-face, and Haku make an appearance on the products. A capsule collection with a unique style is now open to the public to purchase.
LOEWE’s creative director Jonathan Aderson stated “Studio Ghibli’s ability in conceiving stories is matched by a tireless dedication to craft to bring them to life with painstaking manual labor. Such love for the possibilities of craft is something we truly nurture at LOEWE, and this is where the connection resides.”
To celebrate their collab, a new pop-up store opened in Japan. Customers can enter the store in the heart of Harajuku, Tokyo. The store is a renovation of a traditional Japanese-style home. There are artworks from the film in both the exterior and interior of the store.
The pop-up store also features limited edition items for customers to purchase. A Zeniba t-shirt sells for $650 and the Yubaba Small Anagram tote sells for $2,750.
There have been multiple fans of the new collaboration to express their support on social media. In addition, many celebrities like Ariana Grande, Hyuna, Taeyong, and WinWin of NCT have been repping the collaboration.
loewe is collaborating with studio ghibli for a spirited away collection 🥺🥺🥺 taeyonggg look!!! #TAEYONG #태용 #툥블답장 #태용버블 pic.twitter.com/vEkMQaIb2n
— 竜ryu (@nct_127) January 4, 2022
i’m screaming over the Loewe x Spirited Away collection pic.twitter.com/OEDZ9V3VKO
— poroful (@poroful) January 7, 2022
Ariana Grande’s New Loewe Sweater Matches Her Spirited Away Tattoo. #ArianaGrande #Music pic.twitter.com/0SDQIQGbqf
— Ariana Grande News (@AGNXtra) January 12, 2022
Make sure to check out the newest collection on the website. The pop-up store is available by RSVP only and will be open from January 7 to 16. For more information on the pop-up store, view the LOEWE Harajuku pop-up website to make an RSVP.
