TikTok to Launch New Feature for Creators to Make Money
TikTok is launching a new feature called “Series” that allows select creators to sell premium episodes on the app.
The new feature allows another way for creators to monetize their content. Applications to join will be available for select creators in the following months.
@tiktoknewsroom Introducing TikTok Series 🥁 Our new premium feature enables creators to post Collections of up to 80 videos, each up to 20 minutes long 🙌
♬ original sound – TikTok Newsroom
Series is a way for creators to put their content behind a paywall and have viewers pay for access to that premium content. One Series can have up to 80 videos that are 20 minutes long each, longer than the standard 10-minute maximum TikTok currently has.
@devonandwillo Creator fund 🤑 #greenscreen ♬ original sound – Devon Noehring
Creators get to decide how much value to associate with a price for their content. In an interview with TechCrunch, a spokesperson for TikTok stated that creators will be able to keep 100% of the profit minus applicable fees for a limited time. After that period of time, TikTok may begin taking a cut at some point.
This premium feature does not allow creators to post content that might violate TikTok Community Guidelines. This launch isn’t completely out of the blue, as it was announced last month that TikTok was working on developing a paywall feature.
@therealk.carter How to get brands to sponsor 💰 #fyp #foryou #smallbusiness ♬ Winter / Chill / R & B_No517 – table_1
One of the current ways that creators primarily make money from TikTok is through the Creator Fund, which requires you to be at least 18 years old, have at least 10,000 followers, and have received at least 100,000 views in the past 30 days. The Creator Fund pays between two and four cents for every view once you join.
One other popular way to make money is through brand deals and sponsorships. Brands will send PR to influencers with large enough followings and pay them to advertise their products. The highest-paid influencers can make hundreds of thousands of dollars. In 2021, the highest-paid TikTok creators collectively made $55.5 million, a 200% increase from the year before.
The Series feature will be one more way creators can monetize their content on TikTok, which has become one of the most influential social media apps for marketing.
Writer
