Hairitage Makes Healthy Hair ‘Mend to Be’ With Repair Line
Hairitage has your summer hair prep ready to go. Their new “Mend to Be” damage recovery collection is a simple three-step solution for hair that has been damaged by various issues, like color treatments.
Formulated with biotin and castor oil, users can purchase a shampoo, conditioner, and leave-in treatment that transforms dry and brittle hair into visibly stronger and shinier locks. The restorative complexes, enriched with biotin, castor oil, and rice protein, work toward strengthening hair bonds by 3x the hair’s original state.
In clinical studies, the “Mend to Be” shampoo and conditioner reduces and temporarily repairs 82% of split ends, completely closes 50% of split ends, and makes hair visibly shinier by 45%. For those with bleached hair, the products work toward detangling the hair while adding moisture, so you no longer have to feel guilty about experimenting with fun colors in your hair.
“With the growing demand for products that address hair damage, whether caused by color processing or environmental factors, we delivered an easy-to-use 3-step regimen formulated with biotin and castor oil that helps restore, strengthen, and protect dry, damaged hair,” Hairitage Founder and CEO Mindy McKnight stated.
On the other hand, the leave-in treatment promises reduction and reparation of 86% of split ends and complete closing of 76% of split ends. After continued usage, stronger-looking hair is guaranteed.
You can choose to use the leave-in treatment by itself, but for maximum assistance, you should bundle the whole set. Don’t fret, because you won’t have to dish out next week’s paycheck for healthier hair. In fact, every product in the line retails for under $10.
Current users have taken to social media to express their liking for the new products. “I started using the leave-in a few days ago, and I can see a huge difference, and it makes my hair incredibly soft,” one Instagram user commented. “NO WAY!!!!! SPEEDING TO THE STORE,” “This stuff is sooo popular!!! Hard to find,” others wrote.
By the way, if McKnight’s name sounds familiar, you may have seen her as the matriarch of the family-friendly YouTube channel, Cute Girls Hairstyles. For over a decade, the founder and her family have taught millions of parents and children quick and easy hairstyles for all occasions. Now she’s taken her styling skills to store shelves, with affordable products and tools that are effective and inclusive.
“As a brand, Hairitage strives to cater to the diverse and changing hair needs of today’s families,” the YouTuber turned entrepreneur mentioned.
Most recently, Lindsay Lohan’s hairstylist used the brand’s hair dryer and volumizing brush for her Vanity Fair Oscars After Party look, giving her hair a shiny, smooth finish, perfect for the night’s festivities.
Hairitage’s “Mend to Be” repair line is available in-store and online at Walmart.
Writer | Tweet me @brittanyskylerr
