A large semi-truck promoting Beyoncé’s latest album, Cowboy Carter, was spotted at Coachella before its second weekend.

Blair Caldwell /Beyoncé Press Site

MUSIC

A Cowboy Carter Truck Just Arrived at Coachella

A large semi-truck promoting Beyoncé’s latest album, Cowboy Carter, was spotted at Coachella before its second weekend.
Blair Caldwell /Beyoncé Press Site

A large semi-truck promoting Beyoncé’s latest album, Cowboy Carter, was spotted at Coachella before its second weekend.

Aside from the occasional Instagram post, Beyoncé has been relatively quiet since the release of her critically acclaimed eighth studio album, Cowboy Carter. The “Texas Hold ‘Em” singer held a meet and greet in Tokyo, Japan, upon its release on March 29 and signed copies of the vinyl at the Supervinyl record store in Los Angeles, California. Now, her presence will be felt at Coachella weekend two.

On April 18, a promotional truck with the Cowboy Carter album cover was spotted in Coachella Valley. It also lists Beyoncé’s website, where the album and its merchandise are available. It is currently unknown why the truck is present, but fans speculate it may sell merchandise or are teasing a surprise appearance from Queen Bey herself. They also noticed that Stagecoach, the sister festival to Coachella, will begin next weekend on April 26. Post Malone, who collaborated on the track “Levii’s Jeans” with the 32-time Grammy winner, is slated to perform at the festival on Saturday, April 27.

Stagecoach highlights folk, country, bluegrass, roots rock, Americana, and alternative country musical acts, which aligns with Cowboy Carter’s genre-bending tracklist. Other collaborators on the album include Miley Cyrus, Dolly Parton, Willie Nelson, and Linda Martell. It features up-and-coming black country acts, including Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, Shaboozey, and Willie Jones. Famed musicians such as Stevie Wonder, Paul McCartney, Nile Rodgers, Jon Batiste, Gary Clark Jr., and Rhiannon Giddens contributed to the album’s instrumentation.

Beyoncé headlined Coachella in 2018, making her the first Black woman to headline the festival. The first opening weekend show on April 14 was attended by 125,000 festival-goers and met with critical acclaim, with many outlets dubbing the performance historic. The performance was the most tweeted about from weekend one. It garnered 458,000 simultaneous viewers, becoming the most-viewed performance to date and the most-viewed live-streamed performance of all time with 43 million global views, according to Billboard.

Homecoming: A Film By Beyonce documents the creative process of planning, rehearsing, and executing the elaborate two-hour performance. You can stream the film on Netflix and watch the trailer below.

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