New Winners From the Cannes Lions International Festival of Creativity

Below are the award-winning highlights from the 2023 Cannes Lions International Festival of Creativity, including All the Grand Prix awards.

Titanium Lions

The Titanium Lions celebrate boundary-pushing work that redefines the industry. Out of 176 entries, the Grand Prix was awarded to ‘The First Digital Nation’ for the Government of Tuvalu by The Monkeys, part of Accenture Song, Sydney, Australia.

Glass: The Lion for Change

Glass Lions honor creativity that drives cultural change. From 184 entries, the Grand Prix went to ‘Knock Knock’ for the Korean National Police Agency by Cheil Worldwide, Seoul, South Korea. This work allows victims of domestic violence to alert the police silently using Morse code-inspired technology.

Grand Prix for Good

The Grand Prix for Good recognizes work that positively impacts society. This year, the award went to ‘Anne De Gaulle’ for Fondation Anne De Gaulle Association by Havas Paris, France.

Sustainable Development Goals Lions

These Lions celebrate creativity aimed at achieving the UN’s Sustainable Development Goals. From 691 entries, the Grand Prix was awarded to ‘Where To Settle’ for Mastercard by McCann Poland. The platform helps Ukrainian refugees find cost-effective and income-generating opportunities in Poland.

Film Lions

Celebrating the creativity of the moving image, the Film Lions awarded two Grands Prix from 1,867 entries: ‘Relax, it’s iPhone – R.I.P. Leon’ for Apple by Apple, Cupertino, USA, and ‘The Last Photo’ for ITV X CALM by adam&eveDDB, London, UK.

Industry Craft Lions

Recognizing the artistic craft of bringing ideas to life, the Grand Prix was awarded to ‘My Japan Railway’ for JR GROUP by Dentsu Inc. Tokyo, celebrating Japan Railway’s 150th anniversary.

Film Craft Lions

Honoring onscreen artistry, the Grand Prix went to ‘We Cry Together – A Short Film’ for pgLANG, Los Angeles, USA, a powerful music video featuring Kendrick Lamar and Taylour Paige.

Creative Effectiveness Lions

Highlighting measurable impact, the Grand Prix went to ‘Shah Rukh Khan-My-Ad’ for Mondelez by Ogilvy, Mumbai, India, which used machine learning to support local businesses during the pandemic.

Brand Experience & Activation Lions

From 2,226 entries, the Grand Prix was awarded to ‘FIFA 23 X TED LASSO’ for EA Sports & Apple by Apple, Cupertino / EA Sports, Redwood City, for its comprehensive brand-building approach.

Design Lions

Celebrating visual craftsmanship, the Grand Prix went to ‘ADLaM – an Alphabet to Preserve a Culture’ for Microsoft by McCann New York, making the West African Pulaar alphabet available on digital platforms.

Creative Business Transformation Lions

The Grand Prix was also awarded to ‘ADLaM – an Alphabet to Preserve a Culture’ for Microsoft by McCann New York, recognizing the creative work that drives business transformation.

Creative Commerce Lions

Recognizing innovative approaches to commerce, the Grand Prix went to ‘The Subconscious Order’ for HungerStation by Wunderman Thompson, Riyadh, Saudi Arabia, which uses subconscious cues for food ordering.

Creative Strategy Lions

From 774 entries, the Grand Prix was awarded to ‘Renault – Plug-Inn’ for Renault by Publicis Conseil, Paris, a peer-to-peer app for electric car drivers.

Innovation Lions

Celebrating groundbreaking technology, the Grand Prix went to ‘MouthPad^’ for Augmental by Wunderman Thompson, Lima / Augmental, San Francisco, a tongue-controlled device for people with disabilities.

Social & Influencer Lions

The Grand Prix was awarded to ‘Flipvertising’ for Samsung by CHEP Network, Sydney, Australia, which used ad targeting creatively to launch the Galaxy Z Flip 4 phone.

Mobile Lions

From 348 entries, the Grand Prix went to ‘World Cup Delivery’ for PedidosYa by GUT, Buenos Aires, using real-time data to track the flight of the World Cup Trophy.

Creative B2B Lions

The Grand Prix went to ‘Eart4’ for B3 Stock Exchange & United Nations Global Compact by AlmapBBDO, São Paulo, encouraging business leaders to invest in sustainable goals.

Creative Data Lions

Celebrating the intersection of ideas and information, the Grand Prix was awarded to ‘The Artois Probability’ for Stella Artois by GUT, Buenos Aires, Argentina.

PR Lions

Honoring strategic communication, the Grand Prix went to ‘Self Love Bouquet’ for DoorDash by GUT, Los Angeles, USA, which destigmatized female self-pleasure.

Digital Craft Lions

The Grand Prix was awarded to ‘Never Done Evolving Feat Serena’ for Nike by AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne, showcasing Serena Williams’ evolution through AI and machine learning.

Entertainment Lions

From 774 entries, the Grand Prix went to ‘Clash From The Past’ for Clash of Clans by Wieden+Kennedy, Portland, USA, celebrating the mobile game’s 10th anniversary.

Entertainment Lions for Gaming

The Grand Prix also went to ‘Clash From The Past’ for Clash of Clans by Wieden+Kennedy, Portland, USA.

Entertainment Lions for Music

Two Grands Prix were awarded: ‘Beautiful Life’ for Michael Kiwanuka by SMUGGLER, London / Michael Kiwanuka, Los Angeles, and ‘The Greatest’ by Apple, Cupertino.

Entertainment Lions for Sport

The Grand Prix went to ‘Dreamcaster’ for Michelob ULTRA by FCB New York, a technology that allows blind sports fans to feel live games.

Media Lions

From 1,853 entries, the Grand Prix was awarded to ‘#Turnyourback’ for Dove by Ogilvy, London / DAVID, Madrid, encouraging people to reject TikTok’s Bold Glamour filter.

Outdoor Lions

The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways, exploring the reasons people travel.

Direct Lions

The Grand Prix went to ‘Runner 321’ for adidas by FCB Toronto, Canada, promoting inclusivity in sports for people with Down syndrome.

Print & Publishing Lions

The Grand Prix was awarded to ‘Newspapers Inside The Newspaper Edition’ by Impact BBDO, Dubai, for AnNahar Newspaper, reviving publications shut down due to political pressure.

Radio & Audio Lions

The Grand Prix went to the ‘Phone It In’ campaign by Colenso BBDO, Auckland for telecommunications company Skinny, New Zealand.

Health & Wellness Lions

The Grand Prix was awarded to ‘The Last Performance’ by Special, Auckland, for Partners Life, challenging preconceptions around life insurance.

Pharma Lions

The Grand Prix went to ‘Scrolling Therapy’ for Eurofarma by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago.

Lions Health and United Nations Foundation Grand Prix for Good

The Grand Prix was awarded to ‘Working with Cancer’ for Memorial Sloan Kettering Cancer Center by Publicis, spanning multiple global offices.