A$AP Rocky and Son RZA Keep It Classic in New Savage X Fenty Campaign

Savage x Fenty has a brand new campaign, and it is a family affair. The campaign stars A$AP Rocky and son RZA, his first-born child with Rihanna.

First, Rihanna is simply a visionary when it comes to marketing and ideas for her brands. After the continued success of Fenty Beauty with new luxurious lip products and expanding into the haircare industry with Fenty Hair, Rihanna is doing it all. This time around, the singer and business mogul curated a new menswear collection for Savage x Fenty.

Second, Savage x Fenty has been universally known for their all-inclusive lingerie line, with bras and underwear designed for women no matter what their size. With an array of colors and patterns, Rihanna has developed a line that makes women feel confident and sexy in their own skin.

After recently developing a maternity line for expecting mothers, the mogul is now expanding into the menswear industry with undergarments such as tank tops and boxer briefs. For this new collection, Rihanna declared go big or go home, especially with the models chosen to represent the new line. Her models of choice? None other than her partner A$AP Rocky and their first-born son, RZA.

The father-and-son pair are “keeping it classic,” the main tagline for the new collection. With matching briefs and tank tops, A$AP Rocky and RZA are the coolest father and son out there. There are also hidden details in the campaign as well, with RZA’s brief having the same stitching that spells out “SAVAGE X FENTY,” showcasing Rihanna’s line is available in all sizes, even children.

A$AP Rocky also has the word “DAD” braided in his hair, a nod to his relatively new journey with fatherhood. A$AP Rocky shares two children with Rihanna, RZA and Riot, born in May 2022 and August 2023 respectively.

Next, RZA shines next to his father, striking a pose in the new collection. He looks just like A$AP Rocky, as the rapper carries him on his shoulders and holds him center in newly released photos for the campaign.

Now, the Savage x Classix collection consists of an assortment of products, from boxer briefs to classic tees. With relatively low prices and exclusive deals for VIP members, fans do not want to miss out these lightweight and breathable items created and developed by Rihanna herself.

To shop the full Savage x Classix collection, click here.