Look at Her Now: Selena Gomez Achieves Billionaire Status Thanks to Her ‘Rare Beauty’
Actress, former singer, philanthropist, and UNICEF Goodwill Ambassador, Selena Gomez has reached a major milestone by achieving billionaire status, thanks to the success of her growing makeup line, Rare Beauty.
Gomez’s commitment to providing high-quality makeup while promoting inclusivity has deeply resonated with fans worldwide. Her dedication to empowering those who wear her brand has fueled the success of Rare Beauty and contributed to her remarkable financial achievement.
From her versatile range of foundation shades to her lip oils and blushes, Rare Beauty stands out as one of the most notable celebrity makeup brands, continuing to captivate and inspire. In celebration of this remarkable accomplishment, she shared a subtle selfie, reflecting her excitement and pride.
The star has worn many “Crazy Funky” hats throughout her career—actress, singer, and producer—but her latest title might be the most surprising yet: billionaire. With a quiet yet undeniable influence across industries, her wealth signals prominence and prowess as a savvy businesswoman. At 32, she remains one of the most relatable figures of her generation. Her transparency about mental health struggles, her humility, and her dedication to meaningful causes have kept her at the top of Gen Z’s list of favorite celebrities.
The Only Murders in the Building actress and executive producer revealed that she earns up to $6 million per season on the hit series, which has recently been renewed for a fifth season. However, the majority of Gomez’s wealth stems from her makeup line, Rare Beauty. According to The Straits Times, Gomez generated $93 million in revenue from the sales of her liquid blush alone in 2020.
Beyond its accessible price point, the brand’s mission to provide “makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are” resonates with many who now view the brand as more than just a cosmetics line but as a movement.
Rare Beauty isn’t just a makeup line—it’s a platform for change. Through her Rare Impact Initiative, she has built a brand that prioritizes mental health advocacy. This dedication to addressing mental health, something she has personally struggled with, strengthens the brand’s emotional connection with consumers and further solidifies her unique influence across industries.
Additionally, the businesswoman has continued her efforts as a mental health activist through her Rare Impact Initiative. The initiative promises to “support the mental health of our community, employees, and partners everywhere.” By celebrating everyone’s uniqueness and helping people feel more connected, Rare Beauty works to reduce the stigma associated with mental health and provides access to vital resources to support well-being.
Now that she has joined the ranks of billionaires, her ability to fuel initiatives like the Rare Impact Fund has only grown. The philanthropist has committed to donating 1% of all sales to mental health services, showing that her journey to billionaire status is as much about giving back as it is about personal success. She continues to use her platform to amplify conversations around mental health, making her wealth a tool for advocacy and change.
With her billionaire status now secured, the world is watching to see where she will go next. Whether it’s expanding her beauty line, producing more groundbreaking films and series, or championing causes close to her heart, one thing is certain: this is just the beginning. While some might expect a grand celebration, Gomez kept things simple, marking the milestone with a subtle selfie—a reflection of her down-to-earth attitude. No need for extravagance, just quiet pride in her accomplishment.
