e.l.f Cosmetics Is Now An Official Partner Of The Toronto Maple Leafs
Just in time for the Toronto Maple Leafs’ season opener on October 12, e.l.f. Cosmetics launched their EYES.LEAFS.FACE. campaign, marking their new partnership with the team. The collaboration brings the beauty brand on board as an official sponsor of the Maple Leafs.
Currently ranked among the top five teams in the NHL’s Atlantic Division, the Leafs have welcomed the beauty brand to join their roster of sponsors, which already includes Oreo and the Dairy Farmers of Ontario. This partnership promises fresh advertising campaigns, in-arena events at the Leafs’ home stadium, Scotiabank Arena, and social media initiatives celebrating both the team and e.l.f. Cosmetics.
mood pic.twitter.com/1TGMN3ZIzW
— Toronto Maple Leafs (@MapleLeafs) October 12, 2024
Though the pairing might surprise some, the beauty brand is no stranger to the world of sports. The company’s mission centers around “supporting individual expression, empowerment, and human rights,” while also prioritizing community and environmental impact. Many of brand’s sponsorships are rooted in empowering women to achieve their dreams, particularly in sports.
In March, e.l.f. became the first official beauty brand of the Professional Women’s Hockey League (PWHL). The brand went a step further by hosting a group of young athletes, offering them a chance to skate on the ice and meet PWHL players.
In addition to hockey, the brand sponsors the National Women’s Soccer League and partners with the Billie Jean King Foundation, which focuses on creating a more inclusive and equitable world through sports, education, and activism. They also made waves by supporting the 2024 Indy 500’s only female competitor, Katherine Legge.
We are proud to announce e.l.f. Cosmetics as the league’s first official beauty brand and presenting partner of our Takeover Weekend!
— PWHL (@thepwhlofficial) March 15, 2024
During Takeover Weekend, e.l.f. will host a group of young athletes who will enjoy exclusive ice level access and a meet and greet with PWHL… pic.twitter.com/tHK8MXeMa8
As part of their expanding influence, the brand recently teamed up with Tinder for a collaboration, and on October 15, they announced their Get Ready With Music, The Album campaign. With their continued support for athletes and empowerment initiatives, e.l.f.’s new role with the Toronto Maple Leafs solidifies their place in the sports world. As the 2024/25 NHL season kicks off, it’s clear that you can’t spell Leafs without e.l.f.
