Selena Gomez Launches Rare Beauty’s New Liquid Contour Collection
Selena Gomez’s Rare Beauty is set to release a new liquid contour collection, hitting shelves on January 23.
The new Soft Pinch Liquid Contour priced at $28 will create a sculpted look for a more defined finishing look. The product is lightweight, cruelty-free, vegan, paraben-free, and dermatologist-tested, ensuring it’s safe for all skin types.
This will be the fifth product added to her line, consisting of Soft Pinch Liquid Blush, Soft Pinch Tinted Lip Oil, Soft Pinch Luminous Powder Brush, and Soft Pinch Blush Brush.
Rare Beauty took to social media to share the news. In a photo of the founder sporting a sleek ponytail and a white halterneck top, holding the liquid contour in her hand, they stated, “NEW Soft Pinch Liquid Contour is a weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.”
The contour product will come in seven shades:
Gentle: fair, cool taupe
Mellow: light, cool brown
Solace: medium, cool taupe
Serene: medium, brown
Tranquil: medium deep, cool brown
Peaceful: deep, neutral brown
Sublime: deep, cool brown
The product is designed to complement every skin tone beautifully. Fans can start purchasing it on January 22 through the Sephora app for $28, with Rare Beauty launching it globally on January 23.
