Gear Up in Nike Style: Dynamic New Way to Celebrate Sha’Carri Richardson and Jordan Chiles
Nike is making waves in women’s sports, and fans are loving it. After its Super Bowl ad featuring Sha’Carri Richardson and Jordan Chiles, the brand is keeping the fun going with yet another powerful move.
On February 10, Nike sent an email to consumers, offering a new way to shop by the athlete. The email included an eye-catching display with sections dedicated to different female athletes. Sha’Carri Richardson in a bright red tracksuit and Jordan Chiles flexing in a black leotard.
nike’s email this morning gives you the option to shop by the athlete. (sabrina, mallory, and juju are at the bottom)
— shakeia (@curlyfro) February 10, 2025
so cool. pic.twitter.com/R3obU7T72m
What truly stood out was the email’s headline Who Said You Can’t? The simple yet powerful headline resonated deeply with the journey of these athletes who have silenced their doubters time and time again. Richardson, who overcame a 2021 suspension, made her Olympic debut and walked away with two medals. Chiles, despite facing setbacks, helped her team secure gold and secured her spot in gymnastics.
Richardson faced criticism after missing out on the 200m event and losing her 100m Olympic title to Julien Alfred. Meanwhile, Chiles experienced backlash following the controversy surrounding her floor exercise bronze medal at the 2024 Olympics. Initially placing fifth, her coach’s appeal secured her a third-place finish—only for the medal to be later awarded to Ana Barbosu after an official review. Chiles addressed the situation on X, where she stated, “They’ll judge your every move. So make them question their judgment.”
They'll judge your every move. So make them question their judgment. @nike @nikewomen pic.twitter.com/QlM2gsx6n6
— Jordan Chiles (@ChilesJordan) February 10, 2025
Nike’s latest move is more than just a shopping feature, it’s a statement. By spotlighting Richardson and Chiles, the brand is not only celebrating their resilience but also inspiring fans to embody that same determination.
With Nike continuing to amplify female athletes, it’s clear this is just the beginning. Whether on the track, in the gym, or in everyday life, the message remains the same: Who said you can’t?
There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway.
— Nike (@Nike) February 10, 2025
You can’t win. So Win.
@officialdoechii pic.twitter.com/Fcu9VXQbnA
