Beyoncé’s New Cowboy Carter Tour Collaborates With Ulta Beauty

Ulta Beauty announced its official partnership with Beyoncé’s Cowboy Carter Tour, which gives fans exclusive access to the iconic singer’s beauty brands and invites them to attend live masterclasses.

The beauty realtor is currently marketing a Cowboy Carter tour-inspired beauty collection, a curated assortment of makeup, skincare, and Cécred haircare products that will be available in all Ulta Beauty locations and on their website. 

Cécred is Beyoncé’s newly launched haircare line. In addition to Cécred products, Beyoncé’s fan-favorite fragrance, Cé Lumiére, will also be sold at Ulta, marking its first-ever availability beyond her official website. 

Beyoncé and Ulta are also collaborating with local beauty influencers on the tour. Ulta Beauty will reveal seven special beauty looks created by beauty influencers, each inspired by a different Cowboy Carter Tour city. The cities include Los Angeles, Chicago, East Rutherford, Houston, Washington D.C., Atlanta, and Las Vegas.

This is the look from the Los Angeles opening performance:

The beauty retailer will also host live masterclasses with Ulta Beauty Pro Artists. On May 7 in Los Angeles and May 21 in New York City, select store locations will allow fans to attend live, instructive classes in collaboration with Beyoncé. 

For those unable to attend in person, the Ulta Beauty app will provide an exclusive GLAMlab virtual try-on experience to sample the products. 

Kelly Mahoney, Ulta Beauty’s Chief Marketing Officer, expresses, “Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s Cowboy Carter Tour. From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression.”

Ulta Beauty is officially joining the Cowboy Carter Tour this April through July. Whether you are attending the concert or not, you can join the fun by shopping Beyoncé’s Cécred haircare products or her Cé Lumiére fragrance. 

To find out more, click here.