Ulta Beauty Is Carrying a New Cosmetics Line

The more brands, the better.

We all know Ulta Beauty is one of the largest makeup retailers in the industry.  The company starting carrying products from the beauty brand, Persona Cosmetics, on October 22nd. The cosmetics company was created by Sona Gasparian, a makeup artist turned beauty vlogger with over 700,000 subscribers on YouTube. So far, Persona Cosmetics has only released one product: the ‘Identity Eyeshadow Palette.’ Take a look at images and swatches of this beautiful palette below:

FINALLY!!🚨 The moment you’ve all been waiting for… Pérsona Cosmetics will be available for purchase on Ulta.com this Sunday 10/22/17💗🎉 This is seriously a dream come true! Without all of your constant love and support this would’ve never happened so quickly! Just in time for the 1 year anniversary of the #IdentityPalette 🙌🏼 Big things are ahead and we’re so thankful to have all of you right here with us, we really can’t thank you enough!😍 Here’s to an amazing first year and many more to come. Our next big step – launching in store!✨ @ultabeauty #PersonaCosmetics #ultabeauty #eyeshadow #makeup #beauty #motd #makeupmua #eyemakeup

A post shared by PÉRSONA COSMETICS (@personacosmetics) on Oct 17, 2017 at 10:48am PDT

Did you know the #IdentityPalette was originally made for brown eyes? But that doesn’t mean it’s only for you brown eyed beauties.. Our palette has shades that enhance every eye color🙌🏼 Goal Digger and Audacious will make blue eyes pop and Bombshell and Chic are the perfect color combo for green eyes.✨ What’s your go-to shade to enhance your eye color? 👀 photo by: @makeupbynairy #PersonaCosmetics #eyeshadow #makeup #beauty #eyemakeup

A post shared by PÉRSONA COSMETICS (@personacosmetics) on Oct 12, 2017 at 11:58am PDT

Can we just take a moment… 👀🙌🏼 we can’t stop staring at how gorgeous these swatches of the #IdentityPalette are by @cocoaswatches ❤️ #PersonaCosmetics #makeupswatches #makeup #beauty

A post shared by PÉRSONA COSMETICS (@personacosmetics) on Oct 6, 2017 at 5:44pm PDT

Did you know that it took an entire year for us to perfect the formulation of our highly pigmented eyeshadows? ✨ With how good these shadows are… there’s no complaints here! 😉 The colors blend seamlessly and the pigmentation is on point 🙌🏼 What is your favorite shade in the #IdentityPalette? #PersonaCosmetics

A post shared by PÉRSONA COSMETICS (@personacosmetics) on Aug 25, 2017 at 2:29pm PDT

If you can’t wait until Ulta starts carrying the brand, you can head over to Persona Cosmetics’ website now. The palette pictured above can be purchased there for $32.00. As for the shades featured, Persona Cosmetics states that palette contains “12 Highly Pigmented Neutral Shade, 6 Buttery Matte Eyeshadow, and 6 Luminous Shimmery Eyeshadows.”

We’d like to send huge congratulations to Sona for this achievement.

Follow Ulta Beauty:

Instagram: @ultabeauty/ @personacosmetics

Twitter: @ultabeauty/@persona_makeup

Photo: @ultabeauty

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