CELEBRITY

Rihanna’s ‘Savage X Fenty’ Is Now a Billion-Dollar Brand

Courtesy of Savage X Fenty

Rihanna’s lingerie brand, Savage X Fenty, is reported to have reached a net worth of $1 billion. 

Courtesy of Savage X Fenty

Pop-superstar Rihanna is making headlines with her recent achievements. A report from Forbes claims that due to multiple factors, her successful lingerie brand has seen a massive uptick in value. Savage X Fenty, which launched in 2018, is now worth a billion dollars in equity, making Rihanna one of the richest pop stars in history. 

While the fashion industry has been suffering due to pandemic-related sale drops, Rihanna still seems to be on top of her game. Along with her numerous other business endeavors, such as Fenty Beauty and the newly launched Fenty Skin, the singer is swiftly becoming bigger than ever.

Since the very beginning, the Fenty brands have always been known for their inclusivity; from the wide range of skin shades from Fenty Beauty, to the diverse array of clothing sizes from Savage X Fenty. Even when taking a peek at Savage X Fenty’s website, it is easy to find women with every body type models the same lingerie and fashion items; you can even find plus sized men proudly sporting their well-made boxers and robes.

Rihanna has always made it clear that she wants her products to uplift people from all walks of life, providing them with affordable quality clothing products. The sheer amount of effort that gets put into marketing the superstar’s products to all body types, provides insight into why Savage X Fenty is becoming the top lingerie seller of 2021. Fans are excited to see what’s next in store for the newest billion-dollar brand. In the meantime, you can check out the current Savage X Fenty collections on the website here.