MENTAL HEALTH

Selena Gomez Launches ‘Mental Health 101’ With Rare Beauty

Selena Gomez launched 'Mental Health 101,' educational campaign with her beauty brand Rare Beauty, on April 29. The campaign provides the resources that she wished she had when she was younger.
Selena Gomez / Instagram

Selena Gomez recently launched a ‘Mental Health 101‘ educational campaign with her beauty brand, Rare Beauty, on April 29. The campaign provides the resources that she wished she had when she was younger. With May being Mental Health Awareness Month, Gomez is standing behind mental health education and encouraging financial support for mental health services in the education system.

Gomez hopes to embed mental health into the school curriculum as a core class along with math, science, history, and P.E. On her Instagram post announcing the campaign, she used different colored slides to write mental health statistics. In addition, she encouraged everyone to make a difference by signing her petition to support mental health services in schools and make a donation to the Rare Impact Fund that she launched last July on her birthday.

“This campaign is so close to my heart because of my own struggles with mental health,” Gomez shared on Instagram. “I know first hand how scary and lonely it can feel to face anxiety and depression by yourself at a young age. If I had learned about my mental health earlier on—been taught about my condition in school the way I was taught about other subjects—my journey could have looked very different.”

According to the Rare Beauty website, the Rare Impact Fund plans on raising $100 million over the next 10 years to provide communities who lack mental health services. Every year, Rare Beauty contributes 1% of its annual sales to the fund. The beauty brand will also be matching $200,000 of donations. Once Gomez reaches this goal, the Rare Impact Fund will become one of the largest corporations that support mental health. Visit Rare Beauty or Go Fund Me to donate.