MUSIC

Somi is Head Over Heels in her Latest Single ‘DUMB DUMB’

Somi is back at it with her new single “DUMB DUMB” which was released on August 2. It has been over a year since her last comeback, “What You Waiting For” was released and the K-pop world is ready to see Somi in action again. This time, she went for the early 2000s popular-girl aesthetic with the casual jock love interest. Somi has one goal: to woo the boy she likes at school. However simple the song’s concept is, The Black Label has not failed to give fans a catchy beat and cinematic experience to savor amongst other approaching comebacks in August.
YG Entertainment / YouTube

Somi is back at it with her new single “DUMB DUMB,” released on August 2. Over a year since her last comeback, “What You Waiting For” was released, and the K-pop world is ready to see Somi in action again. This time, she went for the early 2000s popular-girl aesthetic with the casual jock love interest. Somi has one goal: to woo the boy she likes at school. However simple the song’s concept is, The Black Label has not failed to give fans a catchy beat and cinematic experience to savor amongst other approaching comebacks in August.

Somi is back at it with her new single “DUMB DUMB” which was released on August 2. It has been over a year since her last comeback, “What You Waiting For” was released and the K-pop world is ready to see Somi in action again. This time, she went for the early 2000s popular-girl aesthetic with the casual jock love interest. Somi has one goal: to woo the boy she likes at school. However simple the song’s concept is, The Black Label has not failed to give fans a catchy beat and cinematic experience to savor amongst other approaching comebacks in August.
YG Entertainment / YouTube

The song is bright and alluring, while the chorus reveals a catchy electronic beat. It matches Somi’s style perfectly, adding a little bit of spice while remaining in Somi’s own realm of music. She was one of the three writers for the track, working with TEDDY and Danny Chung. Somi’s rich voice creates an illusion of maturity even though the song discusses the simple girl-likes-boy cliche. She also has a large vocal range, as shown during the switch from high to low notes throughout the pre-chorus. The chorus completely consists of low notes that Somi pulls off perfectly. 

Somi is back at it with her new single “DUMB DUMB” which was released on August 2. It has been over a year since her last comeback, “What You Waiting For” was released and the K-pop world is ready to see Somi in action again. This time, she went for the early 2000s popular-girl aesthetic with the casual jock love interest. Somi has one goal: to woo the boy she likes at school. However simple the song’s concept is, The Black Label has not failed to give fans a catchy beat and cinematic experience to savor amongst other approaching comebacks in August.
YG Entertainment / YouTube

On another note, Somi is a combination of vocal, dance, and rap skills. She first gained attention on JYP’s competition show Sixteen in 2015 at the age of fourteen. After not being chosen to debut with the show’s girl group Twice, she participated in Mnet’s Produce 101, securing the first-place spot for the debut group I.O.I with her persistence and talent. Somi had always been exposed to the media from a young age, and fans are delighted to see her growth with the new comeback. Although she has always been extremely talented, Somi has sharpened every edge on her triple-sided sword as one of the leading soloists in the industry. 

Somi is back at it with her new single “DUMB DUMB” which was released on August 2. It has been over a year since her last comeback, “What You Waiting For” was released and the K-pop world is ready to see Somi in action again. This time, she went for the early 2000s popular-girl aesthetic with the casual jock love interest. Somi has one goal: to woo the boy she likes at school. However simple the song’s concept is, The Black Label has not failed to give fans a catchy beat and cinematic experience to savor amongst other approaching comebacks in August.
YG Entertainment / YouTube

After leaving JYP Entertainment in 2018, a year following the disbandment of I.O.I, she became a part of YG Entertainment’s subsidiary label, The Black Label. She debuted as a solo artist under this company in 2019 and has created music with them ever since. Much of Somi’s music is about youth and the emotions one feels as one progresses through puberty.

Somi is back at it with her new single “DUMB DUMB” which was released on August 2. It has been over a year since her last comeback, “What You Waiting For” was released and the K-pop world is ready to see Somi in action again. This time, she went for the early 2000s popular-girl aesthetic with the casual jock love interest. Somi has one goal: to woo the boy she likes at school. However simple the song’s concept is, The Black Label has not failed to give fans a catchy beat and cinematic experience to savor amongst other approaching comebacks in August.
YG Entertainment / YouTube

Her debut song “Birthday” can be categorized under the coming-of-age category. Although the music video is flooded with color and camp fashion, she has become a new and improved version of herself. Her debut song “Birthday” can be categorized under the coming-of-age category. . Meanwhile, “What You Waiting For” is all about confusion in an unreciprocated relationship. Finally, “DUMB DUMB” allowed Somi to become everyone’s dreamt of popular high schooler attempting to gain the attention of the guy that she likes. All of these concepts stay unique to Somi’s character and presence.

Somi has appeared on MBC Radio and 1theK Originals but is expected to perform with Studio Choom for a special stage. Follow Somi’s Instagram and Twitter accounts for the most recent updates.