Hailey Bieber Serves Looks in New Superga Campaign

Hailey Bieber is the face of the Superga Fall/Winter 2021 campaign, and her effortlessly chic vibe perfectly represents the shoe brand.

Bieber is a global ambassador for Superga and was the face of the Spring/Summer 2021 campaign. The supermodel continued to represent the brand for Fall/Winter 2021 with another timeless shoot.

hailey x superga is probably the reason why i want a new pair of superga rn

— val (@avonbusker) August 3, 2021

For each look, the model looked natural. With her hair in a ponytail and a touch of makeup, each shot was complete with a pair of neutral Superga shoes. The “effortless but chic” style is what the brand wants to evoke.

An all-female team executed the beautiful shoot. Zoey Grossman shot the campaign, and Gabriella Karefa-Johnson styled it. The entire photoshoot was done at the Tennis and Riding Club in Malibu, California, in May 2021, and Hailey looked stunning in the beach setting.

‘They’re [Superga sneakers] so easy and so comfortable, and all those good things. I like to align myself with brands that I would actually wear and that I actually really enjoy, and that I feel represent me in a way.’ pic.twitter.com/RYHK8XydLj

— Hailey Bieber Outfits (@haileysoutfits) August 13, 2021

The Superga ambassador captures the perfect beach day in each photo. In one shot, she wears a cream cardigan with a bucket hat, both of which matched the sandy terrain. A pair of 2481 Alpina Ripstop beige sneakers completed the look.

In another picture, Bieber uses a denim-on-denim outfit. Again, she was giving a fall vibe on the west coast. The Superga iconic 2750 sneaker shoes compose a playful aesthetic for the entire outfit.

Hailey took advantage of the ocean breeze for a playful bikini picture. Her hair appears tousled in a messy ponytail as she stands near the shore. She is happily sporting high-waisted polka-dot bikini bottoms with a blue and white striped chunky sweater and white knee-high rain boots. The ensemble perfectly describes fall weather in California. The supermodel later used the rain boots in a casual shot, spilling water from them.

Her signature look couldn’t be left out of the campaign. Bieber has a habit of using a blazer over her outfits, and she paired that with a bandeau bikini top and shorts. The 2790 Tank White tennis shoes were a great fit for this casual but chic style.

The collection doesn’t stop there—Hailey Bieber posed with grey pants, a white crop top, and the 2630 STRIPE WHITE sneakers that embrace her youth energy.

‘Superga is simply a classic and always will be. Since the beginning, it has left its timeless appeal untouched. It never goes out of style and to me, that’s iconic, something that stands the test of time.’

— Hailey Bieber Outfits (@haileysoutfits) August 16, 2021

Then, to match the 2706 OG Beige tennis, the model rocked a crop top that paired the jacket with plaid fabric and brown pants. This look is undoubtedly timeless.

“The simplicity found within Superga design is suited for a confident and modern man or woman,” the brand said in a statement. Superga also thinks it is crucial to use sustainable materials in their shoes.

“When I think of timeless style, I think of something that transcends different generations,” Hailey said in a press release. “Superga is a brand that has withstood the test of time. The classic styles and sustainability of the brand make it a closet staple.”

“@superga_official @Supergausa” – Hailey Bieber via Instagram Stories. pic.twitter.com/i9VPt9QTGo

— Info Baldwin Brasil (Fã-Clube) (@infosbaldwin) August 13, 2021

You can shop Bieber’s campaign on Superga’s website now.