Selena Gomez Announces Her Amazing New Beauty Product

Rare Beauty, owned by Selena Gomez, announced a new product, Perfect Strokes Universal Volumizing Mascara.

The brand is launching its first-ever mascara, with two years in the making for every type of lash. The mascara includes a jet-black liquid. Also, the product is water-resistant and made with nourishing ingredients like castor oil for your lash to stay nourished.

Gomez launched a tweet about the new product on August 25, stating that people fans have been asking for mascara at Rare Beauty, and it’s finally here.

You guys have asked for this since @RareBeauty launched and after 2 years in the making, I’m excited to introduce Perfect Strokes Universal Volumizing Mascara. This is truly a universal mascara that works for everyone! ​https://t.co/XBNeMJDRLQ pic.twitter.com/sv0TAl5qKK

— Selena Gomez (@selenagomez) August 25, 2021

Additionally, Sephora tweeted an announcement of the brand new product coming out in a few days.

Well, this is a real eye-opener 👀 @rarebeauty by @selenagomez is dropping the new Perfect Strokes Universal Volumizing Mascara in just a few days! Define, lengthen, curl, volumize, and separate lashes with every coat. Don’t miss this launch 💕https://t.co/p3JTrTQGbR pic.twitter.com/GI08LdGLOB

— Sephora (@Sephora) August 27, 2021

Selena Gomez embarked on her journey into makeup just around last February. Gomez created her brand to challenge the makeup industry by creating something unique in shaping the beauty standard of self-acceptance and mental health. Mental health is something Gomez has always put close to her heart, so much so that she launched The Rare Impact Fund.

Selena wanted her brand to really make a person feel at peace with themselves instead of feeling like they are hiding from their face. Gomez wanted to shy away from the stigma surrounding what makeup is truly about which is usually to conceal.

In September 2020, Rare Beauty launched its products line, which included 48 shades of foundation and concealer. The makeup was created in its unique formula, allowing breathable skin and embracing and expressing the inner you.

The mascara is available for $20 here, and fans are ready for it.