DFree / Shutterstock

CELEBRITY

North West Now Has Four Trademarks in Her Name

The apple often does not fall far from the tree. Much like her mogul parents, North West, Kim Kardashian, and Ye’s daughter is reportedly gearing up to start her own businesses. She has all of these ventures coming at the age of nine.
DFree / Shutterstock

The apple often does not fall far from the tree. Much like her mogul parents, North West, Kim Kardashian, and Ye’s daughter is reportedly gearing up to start her own businesses. She has all of these ventures coming at the age of nine.

The apple often does not fall far from the tree. Much like her mogul parents, North West, Kim Kardashian, and Ye’s daughter is reportedly gearing up to start her own businesses. She has all of these ventures coming at the age of nine.
DFree / Shutterstock

Even though she is just a child, West is ready to make her mark in the business world. Recently, Kardashian filed trademarks in her daughter’s name for future businesses. She filed four in total, each for a completely different business. They are for skin care, toys, advertising, and entertainment, respectively. There have been no reveals of the names of these businesses. There also has also been no announcement of when these businesses will be in stores. Due to her family’s popularity, West’s products will almost certainly fly off the shelves.

The trademark for West’s skincare products is for “non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers,” as well as “Skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, fragrances, hair care preparations.” So a wide variety will be available. This can be a great way to make money. Even though she is just nine years old, West has shown off her skincare routine. That routine displays great potential for the business.

As a child, West working on a toy brand makes a lot of sense. The trademark for her toy brand describes how this business will include “toy figures, doll accessories, dolls, drawing toys, infant toys, mechanical action toys, play sets for action figures, soft sculpture toys, bath toys,” as well as “Children’s educational toys for developing fine motor and cognitive skills, musical toys, toy food, toy cookware, baby gyms, playground balls, and sports balls.” There seems to be something for every child in this description. The dolls may keep up the fashion her family is always ready to show off. Children can now play like they are the child of a Kardashian.

The third trademark for West is related to advertising services. It is unclear what kind of advertising services a child could provide, but she is a child with connections. She has proven her social media talents. Her advertising services could be in that realm. Her fourth trademark, the entertainment trademark, is described as “entertainment in the nature of providing information by means of a global computer network in the fields of entertainment and pop culture.” This vague description does not give a specific idea of the business. However, that makes it all the more exciting. West has lived her whole life in the pop culture world, so if anyone can make a business out of it, it’s her.

West is from a family that knows business. Along with her reality show that has brought her name to the average household, Kardashian has started many successful companies. She is currently the owner of Skims, a body-positive shapewear brand. The brand began in 2019 and has collaborated with stores like Nordstrom, as well as the Olympics. In 2021, she won the Brand Innovator Award at the WSJ Innovator Awards. She also has her own beauty brand, KKW Beauty and KKW Fragrances. Late last year, Kardashian founded Skky Partner, a private equity firm. She has a lot of money-making ventures, and West is following in her momager’s footsteps.

West’s trademarks are an example of the nepo baby phenomenon. Her joint TikTok account with her mother has 15.4 million followers, and her influence is growing. At nine years old, West is getting this large head start in the world and will be a successful businesswoman by the time she is an adult. Last year, Kardashian filed trademarks for businesses for her other three children, Psalm, Chicago, and Saint, for similar businesses. Since North is the oldest child and arguably the most prolific, her business will probably come out first. The business world is all about who people know, and in West’s case, it is about who she was raised by.