Kim Chi Chic Beauty Goes Viral, Has Fans in Frenzy for Pride Month
“Puff Puff Pass Set and Bake Powder” from Kim Chi Chic Beauty goes viral on TikTok this June, kicking off Pride Month by celebrating queer-owned brands.
Kim Chi is best known for her title as a runner-up on season 8 of RuPaul’s Drag Race, where she exhibited her vast array of makeup skills. Known for her artistry and creativity, Kim Chi created Kim Chi Chic Beauty in 2019.
The brand carries a wide array of products, from skincare to palettes. There are collaborations with other famous Drag Queens from RuPaul’s Drag Race, including Trixie Mattel and Naomi Smalls. Kim Chi’s products are known for their aesthetic packaging. This often includes pastel colors and hearts, tailoring it for a young and creative audience.
Kim Chi Chic Beauty has recently been spotlighted on TikTok for its viral “Puff Puff Pass Set and Bake powder.” Kim Chi Chic Beauty’s website states, “Formulated with Rice Powder and Vitamin-E as special ingredients, their natural anti-aging, and oil-absorbing properties will keep you looking snatched all day.”
The product comes in nine shades ranging from “White” (translucent) to “Chocolate.” The product caters to a wide variety of skin tones and is long-lasting. Kim Chi herself notes, “Set your makeup with this gorgeous fine powder to ensure all-day slayage even when you cry.”
The brand’s claims seem backed up by social media, as the product has gained a cult following. Many users declared “Puff Puff Pass” to be an instant favorite.
@lusciousloox @kimchichic THIS IS AMAZING!!!! #foryou #fyp #foryoupage #fypシ #foryourpage #makeup #mua #kimchichic #kimchichicbeauty #kimchichcpowder #newmakeup #viralmakeup #lyko ♬ You Right x Rock With You by Altegomusic – ALTÉGO
The hype for Kim Chi’s brand comes just in time as Pride Month begins. The rise in viral videos about Kim Chi’s products points to a positive uptick in media attention toward queer-owned brands like Kim Chi Chic Beauty. One of the best ways to show support as an ally or a member of the LGBTQIA+ community is to support queer businesses.
no setting powder will ever top the kimchi chic puff puff pass powder it is just so perfect
— elsie 🪐 (@bluluuv) May 15, 2023
However, a Kim Chi Chic Beauty purchase goes beyond just supporting its founder. As mentioned on the website, with every purchase from Kim Chi Chic Beauty, a 2% donation will be made to The Trevor Project, “supporting the cause of LGBTQ mental health and suicide prevention, a cause very near and dear to Kim Chi.”
Kim Chi’s “Puff Puff Pass Set and Bake Powder” is available for purchase at Kim Chi Chic’s website and select stores now.
