Florence Pugh Shines in New Tiffany and Co. ‘Lock’ Campaign
Florence Pugh brings back her signature Met Gala buzz cut for Tiffany and Co.’s latest campaign. The Oppenheimer star adds elegance to the new ‘Lock’ designs.
The 27-year-old actress has had a phenomenal year, leading in major films like Don’t Worry Darling, Puss in Boots: The Last Wish and Zach Braff’s emotional drama, A Good Person. Pugh has many more projects on the way, including Denis Villeneuve’s Dune: Part Two.
Pugh is the perfect face to represent Tiffany and Co.’s sentimental ‘Lock’ campaign. Adorned in silver, gold and rose gold jewelry, Pugh brings sophistication to the new designs. She is photographed in lustrous diamond earrings and rings, as well as rose gold and gold bangles. Pugh also glows wearing a classic yellow-gold pendant embellished with diamonds.
Tiffany and Co.’s ‘Lock’ campaign breathes life into a classic idea rooted in affection. The brand explains that the designs are “Inspired by a padlock, a renowned House motif since the 1880s, Tiffany Lock celebrates the unbreakable bonds that connect us. Each new design is a powerful expression of modern love.”
Executive Vice President of Product and Communication Alexandre Arnault also emphasized the importance of Tiffany and Co.’s brand ambassadors, “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”
Pugh joins BLACKPINK’s Rosé as a House Ambassador for the company. Earlier this year, Pugh modeled for Valentino’s ‘Rockstud’ campaign, displaying the brand’s new shoe and shoulder bag designs. The actress has also advocated for body positivity and wellness, serving as an essential and powerful role model in the entertainment industry.
Her viral “Cooking with Flo” Instagram series, which she started during the pandemic, aimed to dismantle food negativity. While working in an industry where women are constantly pressured to diet and told they must fit specific body criteria, Pugh defies those misogynistic standards.
Christopher Nolan’s Oppenheimer opened up harsh criticism of Pugh’s body, while her co-star Cillian Murphy was praised for his acting ability. The double standard for women versus men in Hollywood is glaring. Pugh has been vocal regarding how the media mistreats women.
The actress took to Instagram last year after her sheer Valentino dress drew needless disapproval from critics, “What’s been interesting to watch and witness is just how easy it is for men to totally destroy a woman’s body, publicly, proudly, for everyone to see.” She continued, “If being loudly abusive towards women publicly in 2022 is so easy for you, then the answer is that it is you who doesn’t know. Grow up. Respect people. Respect bodies. Respect all women. Respect humans. Life will get a whole lot easier, I promise.”
Thank you to Florence Pugh for continuously advocating body positivity, and congratulations on her Tiffany and Co. campaign. Click here to see the newest ‘Lock’ collection.
