The First Louis Vuitton Hotel is Coming to Paris

Within the next five years, Louis Vuitton plans to transform its current corporate headquarters in Paris into a hotel.

LV Hotel will debut at 103 Champs Elysées in a building that its fellow LVMH brand, Dior, had previously announced would be its headquarters and site of a new superstore, according to Fashion Network.

Dior has the opportunity to accompany Vuitton’s existing boutique at 101 Champs Elysées, according to property sources in Paris.

Currently, the property is covered with a large white sheet featuring Dior fabric designs. Michael Burke, CEO, explained that the headquarters, located in Paris’ 2nd arrondissement near the famed Pont Neuf bridge, will undergo a massive revamp over the next decade.

In an interview with WWD, Burke stated, “My office is not going to be my office within five years, that’s for sure. There’s better uses, more contemporary uses for it than a corporate office.”

In addition to the Louis Vuitton Hotel, the property now has the world’s largest Vuitton store.

Who is Involved in the Project?

Plans involving who is designing the hotel or overseeing the renovation have yet to be released. Although, Louis Vuitton has previously worked with high-profile architects and designers.

In 2020, Frank Gehry designed the company’s Seoul flagship and also worked with the brand to create a perfume. The iconic Louis Vuitton trunk was reimagined by Peter Marino as part of the company’s 200 Trunks 200 Visionaries exhibition.

However, this is not the only LVMH hotel in the works.

Last May, Beverly Hills voters decided the fate of the ultra-luxury LVMH hotel project: a proposed Cheval Blanc hotel located at the intersection of Rodeo Drive and Little Santa Monica Boulevard.

According to Los Angeles Times, “The city’s development agreement with LVMH dictates that the company contribute $26 million to the city’s general fund, in addition to $2 million for art and cultural programs. The city would also receive an additional 5% surcharge over its regular 14% transient occupancy tax.”

Peter Marino designed the proposed hotel complex that would replace a number of buildings, including the Richard Meier-designed site, formerly occupied by the Paley Center for Media, on North Beverly Drive, around the corner from Rodeo.

The hotel would vary from four stories to a partial ninth-story penthouse, taller than the current zoning rules allow, according to the final environmental impact report.