Adele Prepares to Launch New Cosmetic Brand

As Adele ventures away from the music industry, fans are excited to see what her new cosmetic line has in store.

As a world-renowned known singer and songwriter, Adele is finally ready to take her talents outside the music industry.

The talented artist showed serious business acumen when launching her cosmetic company, boosting her brand, image, and fortune. According to Companies House, the singer had filed paperwork just last week for a new company called “The Shelbourne Collective Limited.”

The business is reported to be a cosmetic line, selling makeup to fans to help them flawlessly recreate Adele’s iconic smokey eye and winged eyeliner look. Adele’s eye makeup has always been a signature look of hers.

Under the filed paperwork, the artist would be able to sell makeup along with body care products, perfume, jewelry, and even underwear. When applying to set up this new company, the artist put her nature of business as “specialized design activities.”

This business venture comes just after Adele’s widely successful Las Vegas residency. Following her residency, Adele’s agent insisted that her next career move would be something outside of the music world. Adele is set to take a short break from her residency next month before it comes to an end in June of 2024.

The singer’s agent commented on Adele’s upcoming career endeavors by stating that, “[Adele] won’t do what everyone else does.” She went on to mention, “[Adele’s] never done that in her life so I’d be surprised if she comes and does the same as everyone else.”

Adele has already proven to herself and the public that she is a strong businesswoman with the success of her current company Melted Stone Ltd.

Cosmetic brands have become increasingly popular among singers and influencers alike. Artists like Rihanna, Selena Gomez, Lady Gaga, and Ariana Grande have made millions with their lines of cosmetics and skin care.

Fans eagerly wait to see what tips and tricks Adele has up her sleeves for her new brand. No release date has been set for the cosmetics line but fans are thrilled to see what the singer has in store for them.