Selena Gomez’s Rare Beauty Recognized as One of the Most Influential Companies of 2024
Selena Gomez’s brand, Rare Beauty, has been recognized as one of the Top 100 Most Influential Companies of 2024.
Singer, actress, mental health advocate, and business owner are just a few of the titles that Gomez holds. She is the most followed woman on Instagram, a Grammy award-nominated artist, and an Emmy-nominated actress. Even with her success in every industry she steps into, Gomez remains humble and advocates for what she believes in.
The Only Murders in the Building star has come a long way since her acting debut at age 10. Now, she’s a successful businesswoman, singer, and mental health advocate. In a new interview, TIME recognizes the actress’s brand as one of the Top 100 Most Influential Companies of 2024.
Gomez has been very open about her mental health. She shared her struggles with anxiety, depression, and other disorders, giving her fans someone to not only look up to but relate to as well.
Rare Beauty is so influential not only because of its quality products but also its outreach. The business owner has brought her passion for advocacy to Rare Beauty, launching the Rare Impact Fund along with her brand. According to the company’s website, its goal is to raise 100 million dollars over the next 10 years through the fund. This is to help and ensure that communities increase their mental health resources.
Gomez also highlights Rare Beauty’s mission as promoting that nobody needs makeup. The “Lose You to Love Me” singer is very outspoken when it comes to self-love and positivity. She reveals in the interview, “I hope I don’t, and I hope Rare Beauty doesn’t, give off the vibe that you have to do anything.” The makeup brand sells beauty products on the basis of not needing them, a departure from other companies.
The advocate further adds that her products aim to be affordable luxury items, widening her target market and accessibility for all.
Readers can visit Rare Beauty’s website to learn more about Selena Gomez’s Top 100 Most Influential Company.
