Chloe Bailey Features on New Yitty Campaign
Lizzo has launched a new Yitty campaign featuring Chloe Bailey. The campaign highlights the new Nearly Naked collection, showcasing fashionable loungewear.
In the campaign video, Bailey discusses her journey towards embracing her body and curves. As the newest member of the Yitty committee, her segment highlights reflections on self-acceptance and her struggles in her younger years. “What I love most about my body would have to be my curves. I’ve had my curves ever since I was a little girl, and through growth, I’ve learned to appreciate and love them,” the “Boy Bye” artist shares.
To begin, the advertisement emphasizes the importance of body positivity, with Bailey speaking candidly about her path to loving her body. “I especially love the Nearly Naked collection because it hugs all the right places, cinches the waist, and makes the booty pop. When I put on my Yitty underneath all my stage outfits, I feel like I’m ready to conquer the world like a superhero,” the Swarm actress and musician reveals.
Next, Lizzo, known for her advocacy of body positivity, continues to use her platform to champion these values. The release of this campaign serves as a significant addition to her efforts in promoting confidence and inclusivity within the fashion industry, inspiring a hopeful shift in beauty standards.
Furthermore, the Yitty campaign features comfortable and stylish designs along with a narrative of emotional and psychological self-acceptance. The video captures Bailey’s heartfelt monologue, supported by vibrant visuals reinforcing the campaign’s core message.
Finally, the Love, Lizzo documentarian‘s announcement of the campaign has garnered attention and praise from her audience. The campaign aims to inspire conversations about self-acceptance and the fashion industry’s role in promoting healthy body images, empowering individuals, and boosting their confidence.
You can take a look at the exclusive Nearly Naked collection and more of Yitty’s comfort and stylish loungewear here.
