Say Hello to Haus Labs’ New ‘Clear Cut’ Liquid Eyeliner

Haus Labs just announced a brand new makeup product, the “Clear Cut Liquid Eyeliner.” After two years in development, the eyeliner releases on August 20.

Lady Gaga just announced that her beauty brand is releasing a new product. This time around, she wants fans to say hello to the “Clear Cut Liquid Eyeliner” The eyeliner is a clean, carbon black-free liquid eyeliner that delivers the blackest black, long-lasting, matte finish in a custom, calligraphy-inspired brush.

Before we get into all the details, here is some background information about Haus Labs. The brand was founded by the popstar on September 17, 2019. Almost five years old, the brand is both cruelty-free and vegan and built on three pillars. The powers of art, science, and kindness drive Haus Labs, with the addition of high-tech, high-pigment, and high-performance for clean color.

The newest eyeliner has been in development for two years to perfect the ultimate formula. Haus Labs wants this to be your new favorite eyeliner, providing the science behind its formulation. With HausTech-powered charcoal pigment and herbal flower complex, the eyeliner is waterproof, transfer-proof, and sweat/humidity-proof for all-day-long wear.

Moreover, the brush is inspired by Japanese calligraphy. Its design includes over 300 vegan fibers varying in length, resulting in effortless and tug-free control. Whether you like bold strokes or fine lines, the brush easily creates momentum. Without questionable or harmful ingredients, Haus Labs is excited to see all of the looks their customers will create once the product officially releases in stores and online.

Here are the official launch dates for the eyeliner:

• August 20: Online in twelve European countries and in Sephora United Kingdom, in-store in the U.K. and select E.U. countries
• August 24: Sephora app preview
• August 25: Online at Sephora and Sephora Canada
• August 27: Official release on HausLabs.com and in-stores in select EU countries
• September 5: In-stores at Sephora and Sephora Canada

The “Clear Cut Liquid Eyeliner” will retail for $26 with free returns and exchanges. To be the first to know when the product is available to shop, visit the Haus Labs website.