‘All Too Well (10 Minute Version)’ Surpasses 900M Streams
“All Too Well (10 Minute Version) (Taylor’s Version)” by Taylor Swift has reached a significant milestone, surpassing 900 million streams across platforms.
This extended version of the fan-favorite track from Swift’s 2012 album Red (re-released in 2021 as part of Red (Taylor’s Version)) has captivated audiences globally. The song has become one of the most emotionally resonant and impactful songs in her discography.
Originally a five-minute track on the Red album, “All Too Well” has long been considered one of the singer’s best-written songs. During an interview with Jimmy Fallon, she stated, “This song became the fans’ favorite on its own. My favorite and their favorite song aligned.”
The song narrates the emotional aftermath of a romantic relationship, evoking vivid imagery and heartfelt lyrics that resonate deeply with her fanbase. Swift states “All Too Well” was originally a ten- to fifteen-minute masterpiece, “I was in band rehearsals for…”The Speak Now Tour”…so I started playing guitar…and the song kept building and building.”
When she re-recorded Red as part of her ongoing efforts to reclaim ownership of her master recordings, she included the highly anticipated 10-minute version of “All Too Well.” This extended version, which Swift has teased for years, quickly became a cultural phenomenon.
Aiding in the song’s virality was the release of All Too Well: The Short Film, a fifteen-minute visual accompaniment starring Sadie Sink and Dylan O’Brien. Released alongside the re-recording, the film received widespread acclaim for its cinematic portrayal of Swift’s storytelling. It also received the “Best Music Video” award at the 2023 Grammys.
The short film has garnered millions of views on YouTube and earned her accolades “as the first artist to win the category with a sole directing credit,” further amplifying the song’s cultural impact.
I can’t put into words what this means to me. For the @RecordingAcad and my peers to acknowledge me as a director, and in doing so, acknowledge my work to try and reclaim my music… I’m blown away. Thank you to all the fans who willed this to happen. https://t.co/nVoR1myP1f
— Taylor Swift (@taylorswift13) February 6, 2023
In addition to its impressive streaming numbers and music video, “All Too Well (10 Minute Version) (Taylor’s Version)” holds the distinction of being the longest song to reach Number 1 on the Billboard Hot 100. Clocking in at just over 10 minutes, it defies the typical constraints of three to four-minute tracks, with its popularity continuing to soar.
This achievement marks Swift’s sixteenth song to surpass 900 million streams on the platform, further solidifying her dominance in the music industry and her ability to break barriers with unconventional releases.
With its streaming numbers continuing to climb, “All Too Well (10 Minute Version) (Taylor’s Version)” stands as a cultural milestone. As Taylor Swift’s re-recording project continues, this track becomes a hallmark of her musical legacy.
Listen to the musical masterpiece here.
Writer | Message me on LinkedIn!