Lady Gaga Excites Everyone with New Cosmetics Brand

Lady Gaga is planning to take on the beauty industry by storm with her new signature beauty brand, Haus Laboratories.

Over the years Lady Gaga has sold millions of pop albums and made bold statements with her fashion outfits. She was an outstanding actress in the recent film A Star Is Born. Now, Gaga is on her way to make a name for herself in the beauty industry. She announced to the world about her upcoming beauty line, Haus Laboratories, on July 9th, by releasing a promo video that features women and men of all nationalities, shapes, and ages. Dramatic makeup looks were featured on the models and Lady Gaga. The inspiration for the makeup brand is drawn from Gaga’s early days as an aspiring singer in Manhattan when she was applying drugstore makeup to create her signature look. Lady Gaga stated, “Color is completely transformative – it’s powerful, it’s beautiful, and it’s how I found my voice with makeup.” She took to Instagram to express how powerful makeup is and how it instilled bravery within herself.

 

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

Haus Laboratories’ objective is to provide an authentic makeup brand that will inspire everyone to express themselves and to step outside of societal beauty standards. The makeup brand is designed to appeal to a wide range of people and features gender-neutral products. Haus Laboratories will be available for pre-order July 15th and will officially launch in September on Amazon.com. The products that will be sold include lip gloss, eyeliner, foundation, blush, lipsticks, eye shadow, cleansers, nail polish, fragrances, and more. Lady Gaga has been so passionate about her beauty line and she has spent hours making sure that the launch of the brand will be legendary.

 

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Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me. This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be. I love everyone who works w/ me @hauslabs we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance. We want you to see you as you see yourself. Thank you for going on this journey with me. This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself ❤️ #HausLaboratories #BattleForYourLife

A post shared by Lady Gaga (@ladygaga) on Jul 10, 2019 at 12:13pm PDT

Looking for a makeup brand that will inspire you to be your true self? Check out Haus Laboratories.

Watch the teaser video for Haus Laboratories below.