SZA Stuns in New Skims Underwear Campaign Pictures
SZA bared all in empowering new pictures for the Kim Kardashian-led underwear brand, Skims.
Following the success of her SOS album, SZA is modeling for Skims. Kardashian referenced her desire to empower women through her lingerie as her reason for promoting the singer. The latest Skims campaign centers around its ‘fits everybody’ line. SZA’s presence in it symbolizes sexiness, comfort, and confidence. “SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in Skims’ latest campaign,” Kardashian explained in a statement.
SZA also made a statement on the campaign, praising the brand for its ability to empower women through lingerie. In a statement on the campaign, she stated that “I’m excited to be in Skims’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy.”
In an Instagram post, SZA states she was ‘grateful’ to be featured in the ad campaign.
CEO and founder Jens Grede made a statement where she called SZA “a defining voice in popular culture today, a multifaceted artist who’s an inspiration to women everywhere.” She went on to state that “we are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.”
The campaign features a photoshoot displaying SZA and a playful video of the artist. She wears Skims’ iconic form-fitting soft lingerie from the “Fits Everybody” line. On the official Skims Twitter, she gives a flirty look to the camera and tells audiences, “Everybody’s wearing Skims.”
Grammy® award winning icon @SZA wears our buttery-soft Fits Everybody Square Neck Bodysuit in Onyx.
— SKIMS (@skims) March 23, 2023
Get her look: https://t.co/WJUVny7DPZ pic.twitter.com/roe8C7lpkb
The campaign will be promoting SZA’s ongoing tour on billboards surrounding the singer’s final tour venue in Los Angeles. The show will be at the Kia Forum. According to Good Morning America, the new Skims campaign will be released on the opening night of SZA’s last tour stop.
SZA is not the only celebrity that has been featured in Skims ads. Apart from Kardashian herself, a plethora of other beloved celebrities have made appearances, including Snoop Dogg, Heidi Klum, and Tyra Banks.
The Fits Everybody line is available on Skims’ official website. Fans can visit SZA’s official website to learn more about her ongoing tour.
Writer | Tweet me @avadlpn
