Gucci Radiates Heritage in New Milan Spring Show
Gucci’s creative director, Sabato De Sarno, portrayed the true heritage that is Gucci in his debut show in Milan.
A story of confidence, of simplicity.#GucciAncora #GucciSS24 pic.twitter.com/gfkGaMlnxZ
— gucci (@gucci) September 24, 2023
In a previous article from Vogue, Sabato De Sarno dangled a minute sample of what to expect from his debut show in Milan. A return to the legacy of Gucci in a way that modernized the elegance of the brand’s heritage. De Sarno’s Gucci Ancora was a celebration of life, an appreciation for all that already exists and brings happiness.
Marina Chain accents on the #GucciAncora runway. #GucciSS24 #GucciJewelry pic.twitter.com/RVQC2WL3Bf
— gucci (@gucci) September 24, 2023
A story of lust/desire, unhidden.#GucciAncora #GucciSS24 pic.twitter.com/1QOVdlnR2c
— gucci (@gucci) September 24, 2023
Though simple in their foundation, De Sarno’s pieces epitomized complexity in their structure. His objective to recreate heritage, a back-to-basics but better mentality, proved successful. “The eccentricity that was central to Gucci’s former era was entirely absent. Instead, De Sarno set out to establish his essentials, focusing on cut and proportion, and repeating shapes for emphasis,” states Nicole Phelps from Vogue. Each piece sauntered down the runway symbolizing true Italian style.
A story of objects that are cold to the touch, but warm to the heart.
— gucci (@gucci) September 24, 2023
#GucciAncora #GucciSS24 pic.twitter.com/1H6kPCCKV4
A story of passion. Rosso Ancora is the start.#GucciAncora #GucciSS24 pic.twitter.com/nxZ9V1squI
— gucci (@gucci) September 23, 2023
The show was a complete reposition from the shock factor brought about by Alessandro Michele’s designs. While Michele’s pieces “wowed” for a magical moment, De Sarno’s designs were immortality personified. These pieces were designed to maintain a permanent place in the wardrobe. “Behind the apparent simplicity, a lot of real-world consideration went into the reinventions,” stated Phelps.
Presenting the Jackie Notte, a sexy take on an archival icon. #GucciAncora #GucciSS24 pic.twitter.com/riNpkEwn0Q
— gucci (@gucci) September 23, 2023
A story of travels around the world, but still feeling at home wherever you are.#GucciAncora #GucciSS24 pic.twitter.com/j5uQq2jZ4e
— gucci (@gucci) September 23, 2023
De Sarno’s designs were created to prepare for the daily outings, from work to the club to a first-class seat on a plane. Each piece from his show is made to fill every gap within a wardrobe: “The collection began with a structured floor-length overcoat, a low-slung white tee, and miniature shorts tied together by an interlocked “GG” belt,” states Andrea Sacal from Hypebeast. “Every look complimented the next, seeing motionless beaded dresses follow monogram rompers and rope-tied shirting. Tonal hoodies were debossed with essential Gucci lettering and paired with patent leather bottoms in dark red hues,” continued Sacal.
A story of spontaneity, of a party at the first light of day.#GucciAncora #GucciSS24 pic.twitter.com/jeHyqE4CkA
— gucci (@gucci) September 23, 2023
Creative Director Sabato De Sarno unveils his first collection on September 22 at 3PM CEST live from Milano. #GucciAncora https://t.co/2ANyugH5pH
— gucci (@gucci) September 22, 2023
Sabato De Sarno succeeded in bringing his vision to life for “Gucci Ancora.” The show was filled with heritage and timeless ingenuity. It embodied the Italian concept of La bella figura. Read more about Gucci here.
