Zara Larsson Brings Pop Star Glamour to True Religion’s New ‘True Summer’ Campaign

Summer has barely begun, and won’t be over any time soon with Zara Larsson and True Religion turning up the heat. The iconic denim brand tapped the GRAMMY-nominated pop star as the face of its new “True Summer” campaign, blending fashion, music, and unapologetic confidence into one of the season’s biggest collaborations.

“Zara was a natural fit because she embodies the confidence, individuality, and self-expression that have always been at the core of True Religion. She’s built a global career by being unapologetically herself, and that authenticity resonates deeply with today’s consumer. What excited us most is her ability to balance glamour with approachability,” Kristen D’Arcy, Chief Marketing Officer at True Religion told Glitter.

Shot in New York City during a stop on Larsson’s “Midnight Sun” tour, the campaign transformed a suite at Fouquet’s New York into the ultimate pop star playground, including backstage prep, afterparty energy, and late-night sleepovers, all captured through paparazzi-inspired moments that remind us of a time when celebrity access was solely candid.

“We wanted the campaign to feel like an authentic glimpse into Zara’s world on her summer tour. Shooting in New York during a tour stop gave us the perfect backdrop because this city naturally mirrors the energy, ambition, and boldness that define both Zara and the brand. Rather than creating a traditional fashion campaign, we built the creative with her around those in-between moments…The result feels candid, glamorous, and aspirational all at once,” D’Arcy told us.

The Zara Edit

At the center of the campaign is “The Zara Edit,” a capsule that amplifies the brand’s signature aesthetic with bold color, statement denim, and Y2K-inspired glamour. The lineup introduces low-rise denim silhouettes, matching denim coordinates, crystal-embellished sets, rhinestone accents, and premium leisurewear designed for day or night.

Fans can also expect body-contouring halter sets, cropped graphic baby tees, and plush tracksuits. The collection’s playful mix of nostalgia and modern styling makes it a natural fit for Larsson, whose fearless personal style has made her a global fashion favorite.

“For me, confidence is all about being comfortable in who you are, and that’s what I’ve always liked about True Religion,” Larsson shared in a statement. “It feels effortless, fun, and super glamorous at the same time.”

With music and fashion continuing to collide, the True Summer campaign positions Zara Larsson and True Religion at the center of the conversation, delivering a collection designed for those who refuse to blend into the background.

“The Zara Edit” collection is out now on True Religion’s website.