Rihanna’s Empire Expands With New FENTY HAIR

FENTY BEAUTY by Rihanna has just teased some exciting news: FENTY HAIR is the newest addition to the #FentyFam, arriving soon with exclusive access for fans.

In a newly shared image on the brand’s Instagram page, fans immediately notice Rihanna’s signature arm and hand tattoos as she points her finger in the middle of a makeshift city. The caption states, “Word on the streets is a new addition to the Fenty Fam is pullin’ up soon.” A clever play on words to match the marketing for the new product, which has fans abuzz trying to decipher what the next new product could be.

First, the post was flooded with comments from fans around the world. While some tried to guess the new product, others pursued a more humorous route regarding the musical side of Rihanna. “Hopefully it’s Fenty Music,” a user commented. Ever since FENTY BEAUTY took the world by storm, fans have been gushing over the products, and rightfully so. The brand has brought the singer a Fenty Fortune, with the brand’s current value estimated to be $2.8 billion.

Rihanna has taken a step back from the music industry as the brand continues to garner success for the “Diamonds” singer. Popping up here and there to drop surprise singles such as “Lift Me Up,” which was in collaboration with the film Black Panther: Wakanda Forever, she has been keeping a low profile and tight-lipped when asked about new music. Although she did hint at the possibility of upcoming music last year, there has been no official announcement or surprise release.

Now, back to the newest addition to the Fenty Fam lineup. Members of the FENTY BEAUTY rewards program or those who have signed up to receive text messages and emails from the brand have exclusive access to the newest launch. The brand sent out a text message stating, “Get ready, OG, something new is movin’ in soon. Because you’re locked in with us, you get exclusive early access to our newest addition on 6/10 at 8 pm PT.” From there, the text message also includes a link to be on the official list. With early access less than a week away, fans should act fast for this latest product release.

a new family is moving in! #fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a… pic.twitter.com/2xQ8vd80YQ

— Rihanna (@rihanna) June 4, 2024

Rihanna posted about the products’ unveiling, a haircare line for all varieties of hair, yesterday. Known for her pixie cuts, long bobs, and wavy hair, the singer is no stranger to changing her hair (or wig) to spice things up. The most important part about switching up your usual hairdo is ensuring proper care is taken. Curlier hair needs extra moisture, straight hair needs anti-frizz, and above all, everyone’s hair needs nourishment to strengthen and repair after heat, dye, and other hair alterations.

The “new era of repair” as noted on the brand’s Instagram account is clinically proven to hydrate, smooth, repair, strengthen, and protect. Curated by Rihanna herself, we have no doubt that the singer poured her heart and soul into this collection, like other products produced under FENTY BEAUTY.

#fentyhair pic.twitter.com/CEd7fVAbh1

— Rihanna (@rihanna) June 5, 2024

While not much has been revealed regarding the new collection, fans are eager to guess if shampoos, conditioners, cremes, or even wigs could be involved. Until the official launch on June 13, fans who are members of the Fenty Fam can sign up for early access on June 10 by clicking here.