The Gucci Cruise 2026 Fashion Show Location Is A Full Circle Moment For The Brand
It’s official: Gucci is returning to its Florentine roots, as confirmed by Creative Director Sabato De Sarno. The 2026 show will honor the brand’s Italian hometown, marking a meaningful moment in Gucci’s ongoing journey.
This isn’t the brand’s first return to Florence. Alessandro Michele’s vision for the Gucci Cruise 2018 show also took place in Florence at the Palatina Gallery in Palazzo Pitti. The show was beautifully executed, from the yellow carpet to the vibrant, Renaissance-inspired pieces. Many viewers felt that Michele’s work uniquely balanced creative flair with wearability, resulting in designs that could be seen both on the runway and in day-to-day fashion.
Following in Michele’s footsteps, De Sarno has showcased his strengths, earning him the role of creative director. Last year, for his first Cruise show, he chose London as the setting, a tribute to Guccio Gucci’s early days in the city. Though some viewers felt the show played it safe, others praised De Sarno’s skill in crafting wearable, 70s-inspired pieces. His Spring/Summer 2025 collection sparked similar responses, with fans cautiously optimistic about the direction Gucci would take after Michele’s departure. However, it’s clear De Sarno has brought his own vision to the brand, guiding Gucci confidently into a new chapter.
Gucci has announced the location for its Cruise 2026 show.
— i-D (@i_D) October 21, 2024
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Now, Gucci has announced the location for its 2026 Cruise show, and anticipation is building.
In a recent preview, De Sarno shared that the show, titled “Gucci Firenze,” will return to Florence to “pay homage to the city where the House was founded in 1921.” With details being kept under wraps until May 15, 2025, audiences are left speculating about what De Sarno will bring to this full-circle moment. In the meantime, he’s preparing to unveil his upcoming men’s collection for 2025, proving he’s dedicated to keeping Gucci at the forefront of high fashion.
Check out the Gucci Cruise 2025 Fashion Show below
