Rihanna’s New Diamond Bomb Highlighter
On Sunday, November 17, Rihanna unveiled the release of the Diamond Bomb Veil Highlighter via social media, in collaboration with Fenty Beauty. This shimmering new product will be the latest addition to the founder’s multi-million-dollar cosmetics brand, Fenty Beauty.
The cosmetics company shared an Instagram video featuring the “Diamonds” star applying the glittery highlighter. In the video, the founder demonstrates its versatility, showcasing it as eyeshadow, blush, and even a hair highlighter. True to its name, the product also functions as an all-over body highlighter, layering seamlessly over Fenty’s Buttah Drop skin cream, a blend of seven essential oils designed to keep skin hydrated and glowing.
This new highlighter is not the first boundary-pushing product by the artist under her beauty brand. Since the female entrepreneur launched Fenty Beauty in 2017, she has pushed the needle regarding cosmetics inclusivity. The brand’s first launch included an unprecedented 40 shades of foundation, challenging the industry to tackle diversity. Today, Fenty Beauty carries 50 shades – a game-changer that has positioned Fenty as the absolute leader in serving a wide range of skin tones.
Rihanna’s impact through Fenty Beauty extends beyond makeup. In 2022, the brand released a limited-edition Arcane-themed collection inspired by Netflix’s hit series. The collection included lip glosses, highlighters, and eyeliners in shades reflective of the show’s characters, perfectly blending beauty and pop culture.
More recently, Fenty Beauty announced its collaboration with the Paris 2024 Olympics and Paralympics, becoming the official beauty partner of the Games. This historic partnership celebrates global unity and empowerment through beauty, reinforcing Fenty’s commitment to inclusivity on an international scale.
As the holiday season approaches, the Diamond Bomb Veil Highlighter is destined to top wish lists everywhere. Whether used as an eyeshadow, blush, or an all-over body sparkle, it promises to shine bright, just like Rihanna herself.
With Fenty Beauty continuing to dominate the cosmetics industry, the Diamond Bomb Veil Highlighter is poised to be yet another iconic addition to its growing repertoire. Fans can shop this must-have product online and in stores, ensuring they sparkle just like the global superstar behind the brand.
