GloRilla Shines as the New Face of Fenty
Grammy-nominated rapper GloRilla is now the new face of Fenty as the first artist to cover Rihanna’s lingerie, beauty, and hairline.
When Rihanna called, GloRilla answered. She will be the first-ever joint partner across Rihanna’s Fenty brands—Savage X, Fenty Beauty, Fenty Skin, and Fenty Hair. The Memphis-born artist is making history as the face of the singer’s empire in one exclusive deal, making her a trendsetter in music and fashion.
ppl were calling glorilla unmarketable and now she’s the face of fentyshe really committed to proving y’all wrong https://t.co/j5nT2s3Du5
— jill scott heron (@stillnotziora) February 4, 2025
Personally chosen by the “Work” singer, she will headline the Spring 2025 “Glo Up Close” campaign, where she’ll be rocking everything from Savage X’s bold lingerie to Fenty Beauty’s cult-favorite products. And if there’s one thing the rapper does best, aside from dropping anthems, it’s bringing unapologetic confidence to everything she touches.
The campaign will feature multiple collections, kicking off with the Puff Cherries collection, featuring sheer, sultry designs that balance playfulness with an edge; but, the glow-up doesn’t stop there. GloRilla will also showcase Fenty Beauty essentials like the ultra-glossy Gloss Bomb and the radiance-boosting Butta Drop. And, of course, her hair will be flawlessly laid thanks to Fenty Hair’s Edge Control Gel—because sleek edges are a must.
In addition to her role as the face of the brand, she is expected to bring her signature energy to exclusive events, campaign launches, and social media. “I’m beyond excited to be the first-ever joint partner for Fenty brands! Rihanna is such an icon and inspiration, and being chosen to represent her vision is an honor,” shared the artist. “This spring is all about confidence, boldness, and embracing your glow—I can’t wait for y’all to experience it all!”
GloRilla has become the face of all Rihanna’s Fenty brands!
— FNF (@GloxHottie) February 4, 2025
Check out her looks on Fenty Beauty’s site here: https://t.co/JYHW4o6sFp…
She’s also featured on the main page of Savage x Fenty
Congratulations @GloTheofficial pic.twitter.com/lGP3inIhWT
This partnership isn’t just about modeling, but it’s also about legacy. With Rihanna’s stamp of approval, GloRilla is cementing herself as a new-gen beauty and fashion icon. And if history tells us anything, when Rihanna is involved, success is inevitable.
Fans can shop the collections when they drop in February at Savage X and Fenty Beauty.
