Alicia Keys’s New Beauty Brand, Keys Soulcare, Is (Almost) Here
Along with releasing an album this week, Alicia Keys has also released the name of her beauty brand- Keys Soulcare.
In August, the singer announced the collaboration for her lifestyle beauty brand along with Elf cosmetics. Now, she shared the website for her brand via Instagram, stating that it will be sharing “the soul of self-care and skincare through content, conversation, and community.” Along with a clip of her describing the brand, she states that “SoulCare is paying attention to that part inside of you that you can’t see, that you can feel, and nourishing it, fulfilling it, spoiling it and loving it. I’ve been dying to share something really special with you,” Keys captioned the clip. “A place where we can have real conversations about who we are and who we want to be. It’s called @keyssoulcare.”
According to Keys, there are four elements to the brand: body, spirit, mind, and connection, which will inspire the range of products. The line is expected to release a holiday preview around December this year, with the full collection of clean, cruelty-free, dermatologist-developed products set to launch early 2021. While the brand hasn’t confirmed exactly what products the line will start with, we do know it will cover skincare, body care, hair care, and more. The website and newsletter will launch on September 29.
“We’re so busy all the time that I don’t think we create these small rituals for ourselves. Even the five minutes it takes to wash my face — when I’m able to create that space for myself I feel more beautiful, more powerful, more possible. That’s Soulcare,” said the artist.
What is soulcare? It is embracing our inner light. It is becoming more ourselves—body, mind and spirit. And it is connecting with others so that together, we can shine even brighter.
— Keys Soulcare (@keyssoulcare) September 22, 2020
A positive message of self-care sounds like exactly what everyone needs right now. We’re adding the launch of Soulcare to the ever-growing list of reasons to be excited for the new year.
