How To Achieve The Simplistic ‘Old Money’ Glam

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You’ve heard of the Clean Girl aesthetic, but let us introduce you to her older, more mature sister, the Old Money aesthetic. Think of a neutral color palette, a modest cut, and timeless pieces – very Madison Avenue, New York City.

Consequently, that means your glam will match this subtle yet effective syllabus. Luckily, we’ve rounded up our heavy-hitting products that’ll help you achieve this style with ease. Keep reading for our top picks that will have you looking like your favorite Upper East Sider. 

It’s no secret that a hydrated base is the key to a flawless face. Tula’s Dew Your Thing Oil-Free Gel Cream Moisturizer ($48) is lightweight with a gel-like consistency, perfect for any skin type. Formulated with probiotic extracts, watermelon, and apple, the moisturizer promises to keep your face looking healthy, smooth, and glowy without the greasy feeling.

Before you reach for your makeup, don’t forget to apply your favorite sunscreen.

The key to nailing this particular look is to ensure your brows look natural, yet well-groomed. For those who didn’t fall into the overplucking trend, the Gimme Brow+ Volumizing Eyebrow Gel by Benefit Cosmetics ($26) is the perfect gel. It aims to lift, snatch, and add volume to your eyebrows. If you need a little help from some friends, try Benefit’s Precisely, My Brow Pencil Ultrafine Shape & Define Pencil ($26) to fill in the sparse areas, then use the gel to lock them into place. 

Even though we’re going for a minimal makeup look, you still want a good primer that’ll hold everything in place. NARS’ Soft Matte Primer ($36) possesses the brand’s Climate Control Technology that retains hydration in dry climates while absorbing oils. The water gel texture fills in pores and evens skin tones, like spackle for your face, giving you that smooth base.

For this look, we’re skipping foundation and opting for concealer for a lighter base. The Radiant Creamy Concealer ($32) from NARS is an award-winning, full-coverage product that works to correct imperfections and provide a fresh, radiant, “invisible skin” look.

Next, you’ll want to subtly sculpt your cheekbones with the Chocolate Soleil Melting Bronzing & Sculpting Stick from Too Faced ($35). The buildable and easily blendable stick provides a natural, satin finish to the face, making you look like you’ve done Face Yogi for years. Bonus points for the chocolate scent, but no, it’s not edible.

You can also take this bronzer into the crease of your eyelids if you want to add some color to your lids.

The pop of color in this muted glam is definitely going to be your blush. So, you want a neutral color that’ll give you that flushed look, a la Blair Waldorf. The Cloud Crush Blurring Blush from Too Faced ($29), specifically in the shade “Velvet Crush,” is the ideal combination of pink and peach, making for the ultimate neutral color. Infused with flower extracts, the blush sits lightly on your cheeks for a soft, second-skin-like feel. Again, Too Faced has nailed their scents, as the blushes smell like you just stepped on a beach.

Completing the look is a neutral, glossy lip balm. The After Glow Lip Balm from NARS ($28) in the shades “Turbo” and “Deep Throat.” Both offer a subtle flush to the lips that nourishes and protects your lips from drying and flaking throughout the day.

Don your flats and Ralph Lauren button-downs and head to your nearest mall to grab the essentials for this look. Happy shopping.