True Religion and Baby Phat Tap Aniya Harvey and Kayda Bosse for First-Ever Collaboration
Two iconic Y2K brands, one major fashion moment. True Religion and Baby Phat are joining forces for a collaboration that brings early 2000s fashion to the forefront, blending the brands’ iconic denim and streetwear aesthetics for a nostalgic take on Y2K style.
The collaboration brings True Religion’s signature horseshoe stitching together with Baby Phat’s iconic cat logo, with Baby Phat’s vibrant pink hues, sparkling crystals, luxe satin, plush textures, and unapologetically feminine glamour.
This collection leans into Y2K proportions with low-rise bootcut, flared and baggy jeans, sweatpants, and micro skirts, paired with fitted baby tees, satin bombers, and statement outerwear. Hot pink, crystal embellishments, and furry trims bring the signature Baby Phat glam, with standout pieces including airbrushed denim, pink puffers, and a denim fur mini set.
“Baby Phat gave women a new language for glamour: commanding, luxurious and entirely their own…True Religion did the same for denim. This collection joins those two legacies. It’s not a throwback. It’s the real thing,” CEO and Founder of Baby Phat Kimora Lee discussed in a statement.
From Villa Girls to Fashion It-Girls
Fronting the campaign are Love Island USA’s breakout stars, Aniya Harvey and Kayda Bosse. Set inside a lavish Beverly Hills mansion, the “Making the Campaign” shoot channels the celebrity fashion scene of the early 2000s. With Harvey and Bosse in front of the camera, the campaign brings that glossy, larger-than-life Y2K energy to a new generation raised on reality TV, social media, and all things nostalgia.
Inspired by MTV’s Making the Video, the campaign also takes a playful, behind-the-scenes approach, giving viewers a peek at everything from wardrobe and glam to fit checks, confessionals, and candid moments. Think reality TV meets fashion campaign, with one thing staying on the girls’ minds throughout the chaos: low-rise jeans.
“True Religion has always connected fashion with music and pop culture. With ‘Making the Campaign,’ we turned the shoot into entertainment, taking audiences behind the scenes with Aniya Harvey and Kayda Bosse. For us, cultural relevance goes beyond who wears the clothes. It’s about creating moments that spark conversations and connect the brand with the people shaping what’s next. This collaboration brings two fashion legacies into today’s cultural conversation in a way that feels authentic, entertaining, and distinctly True Religion,” Kristen D’Arcy, Chief Marketing Officer at True Religion, told Glitter.
True Religion x Baby Phat goes live October 27 on both brands’ websites.
Writer | Tweet me @brittanyskylerr
