Miley Cyrus Partners With Skincare Brand Hers in New Campaign
Miley Cyrus has proven time and time again that she is all about confidence, self-love, and individuality, so her new partnership with healthcare brand Hers comes as no surprise. The singer became a creative advisor for Hims & Hers this year. Cyrus finally made her campaign debut, highlighting their customizable skincare line.
Cyrus kicked off the campaign with stunning photos, living up to her old nickname, Smiley Miley. She is happily posing in a bathroom setting with the skincare products in hand. Cyrus stated, “Individuality is something I’ve always celebrated, and that includes the way I approach self-care. What I love most about Hers is that the company understands no one is the same and that we all deserve unique skincare!”
The perfect collaboration doesn’t exi…
— hims (@wearehims) August 31, 2021
Lookout world — because Hers and @MileyCyrus are taking over 🔥🔥🔥 https://t.co/BOVgN6GUfY
In the campaign, the new creative advisor shines a light on the brand’s two prescription skincare products, the Anti-Aging Cream, and the Acne Cream. Both products are customizable based on your skin concerns.
if there is someone who I trust when it comes to skin care, that’s miss Miley Cyrus. her skin is always flawless and she is always GLOWING https://t.co/wIq2x5Yd7C
— carlos 🕊 (@_CARL0SMNDZ) August 31, 2021
Unlike many celebrity skincare projects, Miley is leaving the skincare to the professionals. Instead of creating her own brand, she is sharing about products that she believes in. “As a Creative Advisor for the brand, I’m excited to be helping connect individuals — and their unique skin and needs — with high-quality products that can help them shine on the outside the way they do from the inside!” Cyrus explained.
In an interview with Byrdie, the pop star explained what it was like to have skin ups and downs in the public eye. “I always had really bad skin growing up, so I’m obsessed with taking care of my skin… Your skin affects so much of how you feel and your confidence. [Growing up], I always felt like no matter what I had on, or where I was, everyone was always staring at my bad skin,” she stated.
Cyrus’s new brand partnership has other offerings—including skin and hair care and sex and mental health—all focused on bringing personalized healthcare to women. The best part, you might ask? You don’t have to visit a dermatologist or even leave your house for the miracle products. Instead, you book an online consultation with one of their medical professionals. The product then gets shipped straight to your door.
hers also does mental health treatments so @mileycyrus ima need you to sponsor that one next pic.twitter.com/8QRHBVVUmE
— gracie (@HeartBeatsMiley) September 1, 2021
You can check out the customizable skincare products, and their other products and services, on the Hers website.
Beauty and lifestyle writer
