Rihanna Makes New Dior Comeback
Rihanna is making a fashion comeback. She returns as the face of Dior for 2024 and is the first Black woman ambassador for the French luxury brand.
In 2015, Rihanna made fashion history. Dior announced their partnership with the “Diamonds” singer, making her their first-ever Black brand ambassador. She has since starred in many of their iconic campaigns, including Secret Garden IV at Versailles. A year after the initial partnership, they collaborated on a futuristic sunglasses line aptly named “Rihanna.”
According to Vogue, word of Rihanna’s renewed friendship with Dior started when she appeared front-row at the brand’s haute couture spring show in January. Launchmetrics reported that her attendance alone generated an estimated $9.3 million in press and social media visibility for the brand. In addition, considering that she only attended Dior’s show, speculations about another collaboration were strengthened.
The pop sensation stunned fellow Paris Fashion Week guests in a classic Dior silhouette. She wore a black brocade puffer jacket cinched at the waist with a matching midi skirt. This look was a contemporary take on the brand’s iconic Bar jacket, designed by Christian Dior in 1947. As for accessories, she chose an oversized black cap, leather opera gloves, and a black Lady Dior handbag. Not to mention sparkling diamond jewelry as well.
.@rihanna arrives at the @Dior Spring Summer 2024 Fashion show during Haute Couture Fashion Week in Paris, France.#Rihanna #ParisFashionWeek #Fashion
— On The Red Carpet (@OnTheRedCarpet) January 23, 2024
(Photo: Victor Aubry/SIPA/Shutterstock) pic.twitter.com/VGOU5DLwhp
Although details have yet to be shared, Business of Fashion reports that the artist is set to star in a 2024 Dior campaign. Additionally, according to Hypebeast, Rihanna and her partner, A$AP Rocky, landed in Paris for Valentine’s Day celebrations last week. As well as to shoot content at Versailles for the brand’s new campaign, lensed by Steven Klein and styled by Carine Roitfeld.
Neither Rihanna nor Dior has made any statements regarding the specifics, but it’s sure to be a dazzling collaboration, as always.
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