Megan Thee Stallion: The Face of True Religion’s Comeback

Megan Thee Stallion and Hunxho light up this season as they team up with True Religion to release a stylish and festive holiday campaign.

The iconic clothing brand has announced that they have partnered with the two artists for “Where Holiday Wishes Come True,” released on October 22.

In support of the Pete and Thomas Foundation, the launch will be paired with a community-driven event that will help provide gifts for those in need, featuring an immersive experience that will highlight the new holiday items.

Could this be a new era for the iconic brand? People seem to think so.

Ed Hardy and True Religion making a comeback wasn’t on my bingo card. We living in 2011 again.

— Steezy D (@DJSteezyD) October 11, 2024

The brand, which emerged in 2002, quickly gained popularity for its high-quality denim and unique stitching on their designs. It was sold in upscale department stores and was loved by celebrities, frequently being the “go-to” for high-quality jeans. Although their fame seemed to decline by 2010, the brand is still loved by Y2K fashionistas today. Their rebranding efforts with Urban Outfitters and other renowned artists have been successful and we have begun to see more

This campaign, which has merged hip-hop culture with high fashion, is a great turning point as the “Savage” artist brings an undeniable fresh energy and her supporters to the brand.

megan thee stallion and true religion? i’m sooooo there

— Super$tar (@mamastalli) October 21, 2024

The collection features vibrant denim pieces with its iconic horseshoe logo and a unique flare, including a stylish light-denim ‘Ricki’ duo, a 2000s-inspired cropped jacket, and a pair of relaxed jeans that feature their detailed stitching.

The “Hot Girl Summer” rapper has shared her joy about working with True Religion in a statement, “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the holidays in a special way.”

OKAYYY MEGAN THEE TRUE RELIGION STALLION pic.twitter.com/CFmXksfuCS

— Stallion Shii (@Hottieish) October 21, 2024

In addition to the release, we can expect to see more from the brand on social media. This includes a social media takeover with Dudette and upcoming videos like a “holiday-themed Get Ready With Me.”

Check out True Religion’s holiday launch here.