ESW Beauty Ushers in Springtime With New Berry Kisses Line

ESW Beauty rings in warm weather, expanding its Smoothie Lip Treatment lineup with the Berry Kisses collection, introducing three new shades and flavors designed to hydrate and enhance lips for spring.

The White Pitaya Coconut treatment, favored by Kyle Richards and Kourtney Kardashian for its “buttery and hydrating” texture, remains a standout. Now, the brand elevates its offerings with fresh options formulated to nourish, tint, and smooth lips for the warmer months.

Strawberry Banana Smoothie, a classic fan favorite, delivers deep hydration with a pinky-nude tint for a natural sheen. 

Raspberry Açaí captures the richness of an açaí bowl, offering a bold berry scent and a vibrant tint that can be worn alone or layered over lipstick. 

Putting the cherry on top of the collection, Cherry Tart pairs a sweet cherry flavor with a striking red tint, ideal for achieving a bright, bold lip.

Beyond color, each treatment is infused with a blend of fruit extracts, shea butter, and peptides to boost collagen production and smooth fine lines. The formula deeply nourishes while leaving lips plump and rejuvenated.

At their Berry Kisses Launch Party, founder Elina Sofia Wang spoke about a time she struggled with dry lips, and why that led her to creating the OG line and expanding with new shades. “I knew I needed to do something for my community. I wanted to make affordable products that were high quality, clean ingredients, beautiful tint, and that would make sure your lips were nourishing all night long,” Wang stated. 

With these new additions, ESW Beauty continues to merge skincare with lip color, offering products that enhance, hydrate, and protect—making them a spring essential for soft, kissable lips.

ESW Beauty’s new Berry Kisses Smoothie Lip Treatments are available for purchase now on the brand’s site and the OG collection is available at Target.