Taeyeon Announces New Single ‘Weekend’
Current SM soloist Taeyeon is preparing for her new retro-inspired single titled “Weekend,” which will be released on July 6. Along with the announcement, she also dropped concept photos across all media platforms, especially on Instagram. The images have a strong influence from the disco era with bright colors and bedazzled outfits. Taeyeon poses in a pink haze, which transports viewers to a dream-like world.
Taeyeon is a successful soloist under SM Entertainment, some of her hits including “I” and “Fine.” Her second studio album, Purpose, includes songs “Spark” and “Love You Like Crazy” that exemplify her deep vocal abilities as a prodigy in SM’s majorly successful girl group Girls’ Generation (also known as SNSD). Since their debut in 2007, every member has experienced both prosperous and unsettling times. However, the group persists today with members, like Taeyeon, who have become staples in South Korea’s celebrity pool.
[INFO] #Taeyeon to release a new single ‘#Weekend (#위크엔드)’ on July 6 at 6PM KST! 💕
— ✪ TAEYEON UPDATES / WEEKEND (@309KTYSS) June 29, 2021
• Genre: Disco pop song
• Cheerful guitar and retro synth sounds
• Lyrics express desire to leave repetitive daily light
• Includes singing rap versehttps://t.co/tcpOAPkZ3E
#태연 💜 pic.twitter.com/PeeroEZRe9
Girls’ Generation has eight current members: Tiffany, Taeyeon, Sunny, Hyoyeon, Sooyoung, Yuri, Yoona, and Seohyun, with Jessica being a former member who departed in 2014. They have even been the first and only girl group to win an Album Daesang, which is Album of the Year, at the Golden Disk Awards for their second studio album, Oh!, In 2010.
SM Entertainment announced the release date for the single on June 29, and news about the single has been circulating on social media. A statement from the Kpop Herald has revealed that “Weekend” is an “upbeat disco-pop genre that relays a message of escaping from everyday routine and enjoying one’s weekend to the fullest.” She currently has two sets of concept photos, one in the realm of a seventies fantasy and the other with more mature stylistic choices. Both are unique and keep fans on the edge of their seats in anticipation of the single.
Like Red Velvet singer Joy, who is also under SM Entertainment, the teaser photos were reminiscent of past fashion trends and were unlike any other in the K-pop scene. As a company that is in charge of many contrasting groups at the moment like NCT, aespa, Shinee, EXO, and Red Velvet, SM always manages to keep their artists interesting and trendy at any given moment. Sometimes their music is very experimental, begging for attention from Korean and international audiences alike.
TAEYEON 태연 Single [Weekend]
— Girls’ Generation (@GirlsGeneration) July 1, 2021
🎧 2021.07.06. 6PM KST#태연 #TAEYEON#Weekend#소녀시대 #GirlsGeneration pic.twitter.com/4tG5TFq259
Keep up with Taeyeon’s activities on her Twitter, Instagram, and VLIVE accounts. Also, don’t forget to support her upcoming single, “Weekend.” Teaser videos will be released shortly before the music video drops on July 6 at 6 PM KST.
Columnist | K-pop Stan | Tweet me @senaho5
