Inside True Religion’s Iconography New York Fashion Week Celebration
If there’s one thing True Religion knows how to do, it’s make the aughts feel right at home in New York. For NYFW, the brand took over Flyfish for “Iconography: That Was Then, This Is Now,” turning the space into a packed celebration of fashion, music, and the culture that made True Religion a household name in the first place.
A specially curated bar ensured there was no dull moment as guests, creators, artists, and long-time fans of the brand came together. With the brand having created an opportunity to merge its past with its future, the night fostered an unmistakable sense of community.
That’s the balance forming True Religion’s next act. The label has become renowned for its edgy jeans, iconic horseshoe logo, and influence in fashion and hip-hop culture of the early 2000s, now bringing its distinctive DNA to a new generation.
Of course, there was no shortage of music. Rising DJ Chron provided the sounds for most of the night while rapper Dess Dior took the stage for a surprise performance, alongside additional performances that brought a piece of early-2000s New York hip-hop history straight into the present.
Guests could also step into the True Religion gifting suite to shop and discover pieces from the Iconography capsule collection, starring Cash Cobain and Jayda Cheaves, including pieces leaning into that history while giving its classic attitude a current-day update, with denim, ready-to-wear, accessories, and statement pieces designed to feel just as at home on today’s streets.
True Religion wasn’t looking back at its history; it was reminding us that the best parts of New York culture are always worth bringing back around.
Writer | Tweet me @brittanyskylerr
