Tems Directorial Debut in New ‘Burning’ Music Video
Nigerian artist Tems continues to captivate audiences with her latest release, debuting the music video for her song “Burning.”
The video takes viewers on an introspective journey, showcasing her progression as an artist. Set against the backdrop of New York City, the video follows Tems from her humble beginnings as a musician making music in a studio apartment to her rise to fame, symbolized by her presence on the screens of Times Square and her performances to millions.
In “Burning,” Tems explores themes of change and evolution. The video captures her rediscovery of herself through the intimate lens of New York’s diverse settings, from subway stations to Central Park and communal neighborhoods. This visual narrative mirrors her journey in the music industry, where she has established herself as a prominent figure.
Tems, known for her Neo-soul sound and rhythmic melodies, has made significant strides in the music industry. She gained widespread recognition through collaborations with renowned artists such as WizKid on the Afrobeats hit “Essence,” Drake on his album Certified Lover Boy, Beyoncé on Renaissance, and Future on I Never Liked You. Her unique sound and impressive vocal abilities have garnered her a dedicated fan base.
In 2023, Tems won her first Grammy for Melodic Rap Performance, a testament to her talent and hard work. She further cemented her success with multiple nominations at the award ceremony. Despite her long-standing presence in the music scene, her debut album, Born in the Wild, was released in June.
Born in the Wild delves into Tems’ relationship with uncertainty and overcoming life’s challenges. In an interview with NPR, she shares her desire for music to evoke strong emotions.
“Music is meant to make you feel something. And a lot of music now is for utility; it doesn’t necessarily make you feel something,” she stated. “I really want to feel it in my chest! I want to feel sad, I want to feel happy, I want to feel motivated.”
Through her music, Tems’ ability to convey deep emotions has resonated with listeners worldwide. The release of “Burning” and its accompanying video marks another milestone in her career, highlighting her growth as an artist and her dedication to music that moves people.
Click here to purchase tickets for her Born in the Wild tour.
