BEAUTY

Your Rhode to a Glowing Effortless Look

Rhode Skin

Another celebrity beauty brand hit the shelves last week, but there is something that sets Hailey Bieber’s skincare line Rhode apart from all the others. Maintaining her products within a $30 price range, Bieber not only created a price-friendly brand but one that is effective and simple.


“Branding the line after her middle name, Rhode, Bieber created the skincare routine she has always wanted. The model and now brand founder tapped into the skincare industry and set herself apart from other celebrity skincare lines.

Rhode Skin


Upon entering the Rhode website, viewers see the header “A new philosophy on skincare developed by HAILEY RHODE BIEBER.” So, what exactly is Hailey Beiber’s skincare philosophy? According to the Rhode site, “My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare. I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated.”


Hailey Bieber is renowned for her fashion sense, YouTube channel WHO’S IN MY BATHROOM, and her glazed-donut glowing skin. Bieber always stuns her fans with dewy, radiant, effortless makeup looks; now the secret is out. The skincare line carries five products Bieber considers the foundation to all skincare: The Peptide Lip Treatment in three flavors, Peptide Glazing Fluid, and Barrier Restore Cream.


Maintaining a simple minimal aesthetic, the stone-colored packaging adds to a simple skincare routine with all the foundational products. According to the Rhode website, all her products, “purposeful, clean, high-performance ingredients at efficacious levels,” are backed by scientifically proven formulas, and dermatologist tested. These clean, healthy, and honest essentials are an IT girl’s must-have for a Beiber-esque skincare routine. Check out a video from Hailey’s YouTube show WHAT’S IN MY BATHROOM below.